Flamengo and Sesc RJ formalize historic partnership for Olympic sports

Flamengo announces a new partnership with Sesc RJ to strengthen its Olympic sports. The agreement covers basketball, youth volleyball, and women's soccer, and represents the largest exclusive sponsorship in the club's history for these sports.

The contract combines financial contribution and services offered by Sesc RJ, a model that optimizes team operations and maximizes the impact of the investment. Services include transportation, lodging, game operations, medical facilities, and logistical support.

The partnership also marks the first exclusive sponsorship focused on Flamengo's youth volleyball categories, reinforcing the club's commitment to athlete development and the growth of Olympic sports.

In women's basketball and soccer, the Sesc RJ brand is already displayed on the upper back of the professional teams' uniforms. In youth volleyball, the sponsor occupies the main sponsor space. The partnership also includes presence on court boards, interview backdrops, training uniforms, and digital activations on Flamengo's official platforms.

Beyond brand visibility, the agreement includes relationship-building initiatives such as game-day events, fan experiences, visits to Sesc facilities, and participation in social projects, expanding the connection between the institutions and their communities.

Through this partnership, Flamengo advances in promoting its Olympic sports, reinforcing its role as one of the main platforms for sports development in the country, and Sesc reinforces its commitment to social and economic development through sport.