“Win, win, win!”: Original documentary about FlaBasquete has a premiere in Barra
The project is sponsored by TIM and the Department of Culture and Creative Economy of the Government of the State of Rio de Janeiro.
By Flamengo Communication - inOn the evening of last Monday (13), the original FlaTV documentary “Win, Win, Win!” was released at Cinemark in the Downtown shopping mall, in Barra da Tijuca, West Zone of Rio de Janeiro. The preview was attended by the basketball team and members of Flamengo's technical committee, as well as directors and guests from the club's Olympic Sports.
Directed by Alessandra Viganó, the film features never-before-seen footage and moving testimonials from athletes, managers, and coaching staff who competed in the 2020/2021 season. Filled with emotion, excitement, and many victories, the film portrays the red-and-black team's winning trajectory, from the traumatic elimination in the 2020 edition of the Champions League Americas, through the injuries of key players, and on to the redemption of a team that won 34 consecutive matches and lifted every possible trophy in a season marked by the challenges imposed by the coronavirus pandemic.
"It was a great event, worthy of the club that Flamengo is, with a wonderful atmosphere, showcasing yet another of the thousands of stories of overcoming adversity. Everything was documented with high quality, in an exceptional job done by the director," said Guilherme Kroll, Vice President of Olympic Sports at Mais Querido. "Flamengo's Olympic Sports, in partnership with the club's Communications Department, raising funds through the Culture Incentive Law, not only for the cultural aspect of the sport, but also for historical heritage and preserving the memory of great achievements, is emblematic," he commented.
Launched at a closed event, the film will also be shown in public schools in the State of Rio de Janeiro and communities before being made available to fans.
"The documentary will be released to the public starting in August on Flamengo's platforms and is one of the premium products we'll be making available to the Flamengo Nation. Recording the history of this winning team, FlaBasquete, is a legacy that will remain not only for the sport, but for all Olympic sports at Flamengo," said Gustavo Oliveira, the club's VP of Communications and Marketing.
“Win, win, win!” is the result of a project supported by Aquarela Filmes, sponsored by TIM and the Secretariat of Culture and Creative Economy of the State Government of Rio de Janeiro, and in partnership with Flamengo.
The basketball teams of Clube de Regatas do Flamengo rely on resources from their sponsors – BRB, MOSS, TIM, AmBev, Rede D'or, IRB Brasil RE, CSN, Brasil Plural, EY – via the Federal Incentive Law/Ministry of Sports (IR) and State Incentive Law/State Secretariat of Sports, Leisure and Youth (Seelje) of Rio de Janeiro, in addition to support from the Brazilian Committee of Clubs (CBC).