Basketball player cards are becoming a hit among Flamengo fans.
With limited edition, gifts are distributed at the Rubro-negro matches in the NBB finals
By From the team at Flamengo's official website - in
During the World Cup, one of the hottest topics of the moment is sticker albums. Forgotten for four years, they became a real craze during the World Cup. And it was precisely in this context that Flamengo, in partnership with Sky, the club's sponsor, released cards featuring the basketball team's players. The cards, which have a limited run, are not for sale and will be distributed free of charge to the players during the games against Universo/Brasília in the Novo Basquete Brasil finals.
The initiative was so popular with the red-and-black fans that after the first match at the HSBC Arena, all the cards sold out. The players loved the club's marketing campaign so much that they exchanged cards with their profiles.
"It was a really cool initiative, especially during the World Cup with the sticker craze. Besides the fans, my friends and family also approved of the idea and have already asked me for one. It's also a service for fans to get to know a little better those athletes who don't appear as much in the media," said center Wagner, who received a card from each teammate.
One of the players most hounded by the press during the playoffs, point guard Hélio also approved the idea. He believes the card, in addition to informing fans about the players' details and characteristics, could also generate revenue for the clubs and the league in the future.
"I really liked the initiative. It had a huge impact on the basketball world. I even think that this initiative by Flamengo could motivate other clubs to do the same and the League itself to create a sticker album next season. Besides pleasing collectors, this could generate revenue for the clubs," explained the Flamengo point guard.
But it wasn't just the players who praised the club's marketing efforts. A fan of sticker albums since 1986, Leandro Menezes hopes to soon acquire cards of the entire club's roster and says he's already turned down several offers to sell his collection.
"I'm really addicted. I have several NBA cards from the time Michael Jordan, Larry Bird, and Magic Johnson were still playing. I also have all the albums from the World Cups and Brazilian Championships since 1986. The World Cup ones are all complete, but the Brazilian Championship ones aren't. But I'm not selling them. And I've had a few offers made to me, but none of them have moved me. Depending on the money, I might even consider it, but it's not on my mind to get rid of them," said the Flamengo fan.
While this initiative is practically a pioneer in Brazil—Uberlândia had already done something similar—in European basketball and the NBA, the sale of these cards is a veritable craze and a highly profitable product. Some cards can fetch a fortune to collectors.
"The NBA has been doing this for years and it works really well. I think the cards are really cool and informative. This is the best way to bring fans even closer to the athletes. We need true fans around us, always supporting us," said Jefferson, who played college basketball in the United States.
The interest was so great that some fans joked that they were even thinking about becoming basketball fans to acquire the cards.
"I collect almost everything I can from Flamengo. But my specialty is electrostatic stickers, the ones that don't have glue and are better known as plastic, common in the 60s. But they don't exist anymore. I found the idea of the card very interesting and would like to buy one. But since it's not for sale, I think the solution is to start going to basketball games," joked Daniel Candona.
The initiative was so popular with the red-and-black fans that after the first match at the HSBC Arena, all the cards sold out. The players loved the club's marketing campaign so much that they exchanged cards with their profiles.
"It was a really cool initiative, especially during the World Cup with the sticker craze. Besides the fans, my friends and family also approved of the idea and have already asked me for one. It's also a service for fans to get to know a little better those athletes who don't appear as much in the media," said center Wagner, who received a card from each teammate.
One of the players most hounded by the press during the playoffs, point guard Hélio also approved the idea. He believes the card, in addition to informing fans about the players' details and characteristics, could also generate revenue for the clubs and the league in the future.
"I really liked the initiative. It had a huge impact on the basketball world. I even think that this initiative by Flamengo could motivate other clubs to do the same and the League itself to create a sticker album next season. Besides pleasing collectors, this could generate revenue for the clubs," explained the Flamengo point guard.
But it wasn't just the players who praised the club's marketing efforts. A fan of sticker albums since 1986, Leandro Menezes hopes to soon acquire cards of the entire club's roster and says he's already turned down several offers to sell his collection.
"I'm really addicted. I have several NBA cards from the time Michael Jordan, Larry Bird, and Magic Johnson were still playing. I also have all the albums from the World Cups and Brazilian Championships since 1986. The World Cup ones are all complete, but the Brazilian Championship ones aren't. But I'm not selling them. And I've had a few offers made to me, but none of them have moved me. Depending on the money, I might even consider it, but it's not on my mind to get rid of them," said the Flamengo fan.
While this initiative is practically a pioneer in Brazil—Uberlândia had already done something similar—in European basketball and the NBA, the sale of these cards is a veritable craze and a highly profitable product. Some cards can fetch a fortune to collectors.
"The NBA has been doing this for years and it works really well. I think the cards are really cool and informative. This is the best way to bring fans even closer to the athletes. We need true fans around us, always supporting us," said Jefferson, who played college basketball in the United States.
The interest was so great that some fans joked that they were even thinking about becoming basketball fans to acquire the cards.
"I collect almost everything I can from Flamengo. But my specialty is electrostatic stickers, the ones that don't have glue and are better known as plastic, common in the 60s. But they don't exist anymore. I found the idea of the card very interesting and would like to buy one. But since it's not for sale, I think the solution is to start going to basketball games," joked Daniel Candona.