Just walk a few meters through the traditional Sunday market in the quiet town of Itapetininga, São Paulo, wearing a Flamengo uniform, and someone will approach you and ask, "Do you know Neto?" A distinguished citizen, the coach of the Mais Querido basketball team has built a legacy of dedication, faith, and determination that inspires the little more than 180 inhabitants of the city where he was born, 177 km from the capital, São Paulo. 

A small circle forms. Inside, everyone knows each other and shares stories. Marcelo, a 34-year-old man accompanying his pregnant wife, reveals one regret.

"We were playing soccer and Neto rode by on his bike. A friend kicked the ball and hit the wheel, he fell and split his jaw open. His scar is because of that," he says.

Exploring the city, we arrive at the home of José Neto's mother-in-law. Dona Tereza is accompanied by Thais, the coach's sister-in-law. Visibly moved, the "foster daughter" expresses her love and gratitude in just a few words.

"I lost my father when I was 1 year and 8 months old. Neto was already dating my sister and was like a father to me. He accompanied me to all events and school meetings, and I always felt supported," she says.

The mother-in-law also doesn't hold back on her praise when speaking of her illustrious son-in-law.

"He's a son to me. A source of pride. We suffer together during games, we cheer, but we know his strength and dedication. He deserves every success."

Video: Neto, pride of the Nation, family and friends.

Neto started playing basketball in Itapetininga. He played and coached teams at the local university, but his main influence came from Professor Coca, his coach and mentor. Now deceased, Coca's personality was further explored through other friends, such as Professor Nereu, who coached the city's women's team.

"Coca worked a lot on the defensive side and you can see the influence on Neto's teams, always very well-armed in marking," he analyzes.

Rodrigo Moraes, supervisor of the city's sports department, reveals the human side of José Neto's mentor.

"Coca educated us through sports. He made sure we didn't miss out, and when we needed it, he gave us a ride, and he treated everyone like his own sons. He taught us vital values ​​like respect, grit, and dedication. We all miss him dearly," he says.

Finally, José Neto's brotherly and godfatherly side. His sister, Alzimara, accompanied by her children, highlights his focus on fighting for a future winner and a curiosity few could imagine.

"Neto's first experience with basketball was at age 4, when he asked for a ball and a cavaquinho as a gift. In fact, he plays everything (samba, church music, etc.). He grew up that way, focused. He always wanted to go to USP (University of São Paulo) and study Physical Education. Our father always taught us to strive for the best, to always do well. Neto succeeded, working at a gym, until he made it to basketball. He's very focused and deserves everything he's achieved," she reflects proudly.

Ailton Junior, the coach's friend and godfather, makes a point of praising his connection with God. An altar boy in his teens, the Flamengo coach has always respected the values ​​he learned as a child. Junior is sparing in his words, but defines them precisely.

"A man of faith!"

The Pride of the Nation coach received the messages and watched with emotion. At the end of the "nostalgic trip," he showed that everything people say about him is no coincidence.

"Look, I'm prepared to win 50 finals by one point, but not for that (laughs). These are remarkable people and stories that make me very proud," he concludes.

José Neto and his players return to the court this Thursday (26), at 17 pm, to face Bauru in game 2 of the NBB CAIXA finals. Flamengo beat the São Paulo team in the first match and has the advantage in the series. RedeTV and Sportv will broadcast the match.