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Deliberative Council approves SKY sponsorship

Councilors vote in favor of pay TV operator contract with red-black basketball team

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The Deliberative Council of Clube de Regatas do Flamengo unanimously approved a new sponsorship contract for the basketball team on Thursday night. SKY, the largest high-definition pay-TV operator in Latin America, will partner with the club during the 2010 season, with the option for renewal.

With an investment of R$500, the new sponsor will feature its brand on the training and match uniforms of the professional basketball team and the coaching staff. If the red-and-black quintet wins the Novo Basquete Brasil (NBB) title, there will be an additional prize of R$150.
 
"This is another important step we're taking to enhance the Flamengo brand. This new partnership with Sky further strengthens our basketball, which has given us so much joy. Investors like Sky, who believe in the potential of Olympic sports, are what we need to maintain great teams with the Olympic Games in mind," said Flamengo president Patricia Amorim.
 
This project is part of the strategy to support national sports, initiated by the operator five years ago, with the sponsorship of Stock Car and, subsequently, with the sponsorship of the Pinheiros/SKY volleyball team and the Esporte Clube Pinheiros men's basketball team.
 
For the operator's president, Luiz Eduardo Baptista da Rocha, "SKY is very pleased to sponsor the Flamengo basketball team during the 2010 season. This sponsorship is SKY's way of giving back to Brazilian society by promoting sports and national athletes. We hope that more and more sports like basketball will become stronger in the country and more competitive."
 
The SKY brand will appear printed on the shoulders and lower back of the uniform shirt and shorts.
 
Flamengo's basketball
Led by coach Paulo Teixeira de Sampaio, known as Chupeta, the Clube de Regatas Flamengo team is made up of some of the greatest Brazilian players today, such as Marcelinho, the current record holder for points in a single match in the National Championships, with 63, surpassing Oscar Schimdt's mark of 59, as well as wingers Jefferson and Duda.
 
The biggest winner in the state of Rio de Janeiro, Flamengo made history by winning the state championship from 1951 to 1960, led by the legendary Kanela. The current five-time champion, the red-and-black club also won titles in 1962, 64, 75, 77, 82, 84, 85, 86, 90, 94, 95, 96, 98, 99, and 2002. In 2008, led by winger Marcelinho, a homegrown talent who went down in history as one of the greatest red-and-black players of all time, Flamengo finally won its first national title by defeating Brasília in the final, 2009 games to XNUMX, with only three losses in the competition. In XNUMX, reinforced by center Baby and winger Jefferson, history repeated itself, and Flamengo won its second championship against the same opponent, only this time in the fifth game, played at the HSBC Arena in Rio de Janeiro. That same year, the club also won its first South American League title.
 
TO SKY
SKY is the largest high-definition pay TV operator in Latin America and boasts the most comprehensive range of HD programming, broadcast nationwide. It has approximately two million customers. Visit www.sky.com.br