Flamengo has signed a sponsorship deal with Rio Harley-Davidson for the Novo Basquete Brasil final, which will be played this Saturday (June 01.06). When the players take the court for the match against Uberlândia, they will have the company's logo on the front of their jerseys. Paulo Sergio, general director of Harley-Davidson in Rio de Janeiro, explained why the Rubro-Negro team was chosen.

"Flamengo and Harley Davidson are two premium brands, and the audience for the merger between these two globally prestigious institutions makes perfect sense. As we are the only dealership in Rio de Janeiro, and Flamengo is the state's most representative club and is in the final of the Novo Basquete Brasil, we felt the need to partner. I believe this will be a successful partnership, and we hope to see Flamengo emerge victorious this Saturday in the final of the country's most important championship in the sport," said the director. He also spoke about the company's interest in basketball:

"There are several coincidences. Both Marcelo Vido (Flamengo's Executive Director of Olympic Sports) and I are basketball players. And since Harley-Davidson is an American brand, we're associated with one of the "king" sports of the United States, along with baseball and American football. Plus, we have Flamengo's visibility and the belief in the club's victory in this final. We combined history with sentiment, and this was the result."

Harley-Davidson is a global leader in the motorcycle market. Founded in the United States at the beginning of the last century, the company is known for its manufacturing excellence. Many of its customers consider it a lifestyle.