Flamengo launches commemorative campaign in honor of basketball's centenary

With a special patch applied to the shirt, "100 Years of Red-Black Basketball" will feature a documentary, special posts and lots of new features.

By Flamengo Communication - in 31/08/2019 às 10:50

The victorious history of FlaBasquete reaches its centennial mark in 2019 and, to celebrate, Clube de Regatas do Flamengo officially launches the campaign “100 Years of Rubro-Negro Basketball”. The first action is the presentation of the commemorative patch, which will be applied to the shirt throughout the season, starting with the match against Niterói, at 18:30 pm this Saturday (31), valid for the Campeonato Carioca.

Throughout the year, other initiatives will be held to commemorate key moments. A 10-episode documentary is currently being filmed and will air on FlaTV. Flamengo's social media profile will feature weekly celebrations of achievements, fan stories, and memorable characters, among other new features.

Brazil's largest multi-sport club, Flamengo, has basketball roots in its strength, with a long winning tradition that earned the sport the nickname "Pride of the Nation." Flamengo won its first title in 1919, winning the Rio de Janeiro City Championship. In 1933, the year the Campeonato Carioca began, Flamengo also won the trophy. Currently, it holds the most titles in the competition (44 titles). Previously, it won four national championships (1934, 1949, 1951, and 1953). In the following decades, the club continued to triumph.

The new era of the sport brought six NBB championships, the Super 8 Cup, the South American League, the League of the Americas, and the World Cup, as well as friendlies against NBA teams. The team achieved so many successes that it earned the nickname "champion of everything."

At various times, great players and coaches have donned the Sacred Mantle. Names like Kanela, Algodão, Alfredo Motta, Waldir Boccardo, Tocantins, Pedrinho, Carioquinha, and Oscar Schmidt are part of a memorable past. More recently, Marcelinho, Laprovittola, Meyinsse, and José Neto have become renowned figures. Present in the current squad, Marquinhos and Olivinha continue to build an unforgettable legacy.

The hashtag used throughout the campaign will be #FlaBasquete100.