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Players debut sponsored shirt

Marcelinho, Jefferson and Vitor Boccardo wear shirts with the BMG brand

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Fans who attended the All-Star Game, held on Saturday and Sunday (February 20th and 21st) in Uberlândia (MG), had the chance to see for the first time the brand of the new basketball sponsor, BMG, on the shirt worn by the three Flamengo players who participated in the event.

On Saturday, Vitor Boccardo and Jefferson wore the uniform. The former in the dunk contest and the latter in the three-point shooting contest. Marcelinho Machado wore the white jersey as a member of Team Kanela.

In the R$8,5 million sponsorship agreement between Flamengo and BMG, R$09 will be allocated to basketball. The agreement covers the NBB 10/XNUMX and the Campeonato Carioca.

The Marketing Department is now looking for other possibilities to strengthen sponsorship of the sport.