YES! Languages is the new sponsor of Flamengo's basketball team
By Communication - Flamengo - inYES! Languages is the new sponsor of Flamengo's basketball team. The team's debut in the Manto Sagrado takes place this Sunday at 10:45 a.m. at Maracanãzinho, where the "Mais Querido" faces SESI Franca in the NBB. The sponsorship will be available for the best-of-five series of the national competition's finals and includes the brand's display on the front of the Flamengo uniform, in addition to several other activations.
YES! Languages President Clodoaldo Nascimento emphasizes that the network, which specializes in education, has always prioritized sports in its marketing efforts. The brand has been involved in several sports-focused campaigns.
“I make a point of linking education to sport because I believe that a society is only considered developed when it is made up of citizens committed to these principles,” explains Clodoaldo.
Marcelo Vido, Director of Olympic Sports, highlighted the importance of the new one-off sponsor.
"YES has been a great partner of the club in previous years in football. In these finals, we are very happy to be returning to a space that was previously available on the jersey. It is a great partner, a language school that aligns with our philosophy of a club that develops citizen-athletes. This demonstrates the value of the NBB through the participation with Flamengo and only enhances the National League, and consequently Flamengo basketball," said Vido.
The brand's history with Brazil's biggest club isn't new. In 2016 and 2017, YES! Languages sponsored Flamengo.
About YES! Languages
With 47 years in the language industry, YES! Languages has over 180 units operating in 18 Brazilian states, located in the South, Southeast, Northeast, and Central-West regions.