Live at Mineirão
Carioca won the promotion to the Red-Black Citizen and saw Flamengo x Atlético-MG up close
By From the team at Flamengo's official website - in
The prize couldn't have been better. Bruno Sereno, 25, a resident of Rio de Janeiro's Catete neighborhood, had the chance to watch Flamengo's huge victory over Atlético-MG live at the Mineirão stadium. Sereno was the big winner of the Flamengo Fan Day PFC and Red-Black Citizen promotion, Flamengo's fan engagement program. With his phrase, he won over thousands of fans in a promotion run by PFC, the cable TV channel system that broadcasts the Brazilian championship. He also won a package from Onde Estiver Estarei, Flamengo's official travel program.
"My experience was great. I was well looked after at the hotel the whole time, and I had no problems on the plane ride there and back. Everything was perfect. Being at Mineirão with Flamengo fans is something unique. We supported the team from start to finish and made ourselves heard throughout Brazil through the broadcast and at Mineirão itself by Atlético fans. And to finish off perfectly, Flamengo is on its way to the sixth title with a 3-1 victory over Atlético," he testified.
The campaign, in partnership with the SporTV channel, also distributed one hundred fan kits containing a backpack, cap, notebook, and pen. Fans were asked to submit answers to the question, "Why, with PFC, do you help Flamengo win?" Bruno won with the phrase, "Because PFC is like a Flamengo fan, spreading joy, demonstrating the nation's love, and even generating money for Flamengo. Those who can't always be at the stadium can watch the game on the most red-and-black of channels, PFC."
Sereno and 99 other fans will also receive SporTv kits. The winners' names are available on the program's website (www.cidadaorubronegro.com.br). In less than 90 days, Cidadão Rubro-Negro has already developed two major promotions and distributed nearly 150 prizes to Flamengo fans. The contest will also award additional prizes to the one hundred winners: 5000 red FLAs in the gold category, 2000 red FLAs in the silver category, and 500 red FLAs in the bronze category. These "Flas" can be used on the program's website as currency to exchange for exclusive products and benefits, similar to a frequent flyer program.
In addition to promotions, registered fans help the club and interact with fans and famous Flamengo fans across the country. Now, with the opportunity to create and maintain communities.
"My experience was great. I was well looked after at the hotel the whole time, and I had no problems on the plane ride there and back. Everything was perfect. Being at Mineirão with Flamengo fans is something unique. We supported the team from start to finish and made ourselves heard throughout Brazil through the broadcast and at Mineirão itself by Atlético fans. And to finish off perfectly, Flamengo is on its way to the sixth title with a 3-1 victory over Atlético," he testified.
The campaign, in partnership with the SporTV channel, also distributed one hundred fan kits containing a backpack, cap, notebook, and pen. Fans were asked to submit answers to the question, "Why, with PFC, do you help Flamengo win?" Bruno won with the phrase, "Because PFC is like a Flamengo fan, spreading joy, demonstrating the nation's love, and even generating money for Flamengo. Those who can't always be at the stadium can watch the game on the most red-and-black of channels, PFC."
Sereno and 99 other fans will also receive SporTv kits. The winners' names are available on the program's website (www.cidadaorubronegro.com.br). In less than 90 days, Cidadão Rubro-Negro has already developed two major promotions and distributed nearly 150 prizes to Flamengo fans. The contest will also award additional prizes to the one hundred winners: 5000 red FLAs in the gold category, 2000 red FLAs in the silver category, and 500 red FLAs in the bronze category. These "Flas" can be used on the program's website as currency to exchange for exclusive products and benefits, similar to a frequent flyer program.
In addition to promotions, registered fans help the club and interact with fans and famous Flamengo fans across the country. Now, with the opportunity to create and maintain communities.