Batavo is the official sponsor of Flamengo
With an investment of R$22 million, the brand will be printed on the shirts of the club's professional football team and youth teams for one year.
By From Flamengo's press office - in
Batavo, a brand owned by BRF Brasil Foods, announces its sponsorship of the professional and youth soccer team Clube de Regatas do Flamengo. With an investment of R$22 million, the new master sponsor will be featured on the front and back of the Flamengo jersey for a one-year period, with the option for renewal.
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Well-being and health are at the heart of the Batavo brand. The brand's signature "De bem com você" (Good with you), which is reflected in its portfolio of approximately 300 products, including yogurts, desserts, milk, cheese, cold cuts, frozen foods, ready-made meals, and soy-based beverages, is also reflected in Batavo's sponsorship initiatives. "We have always believed in and encouraged sports in various forms. But soccer is a true national passion, bringing families together and transcending any cultural or economic barriers. And, with its tradition, Flamengo is one of the clubs that best embodies this relationship," explains Eric Boutaud, Marketing Director of the Batavo-Elegê Business Unit.
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Recently crowned Brazilian champion 17 years after the team's last title in 1992, and with the largest fan base in the country, Flamengo is one of the teams that best reflects this passionate relationship, transcending the limits of sports. "Therefore, sponsoring Flamengo is an important platform for us to connect with Batavo. We want to associate this beneficial feeling with our brand and reinforce to our consumers attributes such as health, well-being, joy, passion, tradition, and the importance of family," concludes the executive.
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"We are very pleased with this new partnership. Not only because of the contract itself, but also because of its unprecedented nature. We are signing the largest sponsorship contract Flamengo has ever had in this segment. It is important to have a partner like Batavo because, in this way, we can ensure the viability of the football department. This contract means keeping the department competitive with the main football clubs in Brazil. Ultimately, it is great to begin a new management with a new sponsor. And even better because we are talking about a company with the size and grandeur that Flamengo deserves," celebrates Patricia Amorim, president of Clube de Regatas do Flamengo.
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This is the first partnership between Flamengo and Batavo, which in 2009 was the master sponsor of Sport Club Corinthians Paulista. The sponsorship of Flamengo in 2010 involves not only the application of the Batavo logo on game, training and travel uniforms, but also other unique initiatives that will be specially developed and presented throughout the year.
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Well-being and health are at the heart of the Batavo brand. The brand's signature "De bem com você" (Good with you), which is reflected in its portfolio of approximately 300 products, including yogurts, desserts, milk, cheese, cold cuts, frozen foods, ready-made meals, and soy-based beverages, is also reflected in Batavo's sponsorship initiatives. "We have always believed in and encouraged sports in various forms. But soccer is a true national passion, bringing families together and transcending any cultural or economic barriers. And, with its tradition, Flamengo is one of the clubs that best embodies this relationship," explains Eric Boutaud, Marketing Director of the Batavo-Elegê Business Unit.
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Recently crowned Brazilian champion 17 years after the team's last title in 1992, and with the largest fan base in the country, Flamengo is one of the teams that best reflects this passionate relationship, transcending the limits of sports. "Therefore, sponsoring Flamengo is an important platform for us to connect with Batavo. We want to associate this beneficial feeling with our brand and reinforce to our consumers attributes such as health, well-being, joy, passion, tradition, and the importance of family," concludes the executive.
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"We are very pleased with this new partnership. Not only because of the contract itself, but also because of its unprecedented nature. We are signing the largest sponsorship contract Flamengo has ever had in this segment. It is important to have a partner like Batavo because, in this way, we can ensure the viability of the football department. This contract means keeping the department competitive with the main football clubs in Brazil. Ultimately, it is great to begin a new management with a new sponsor. And even better because we are talking about a company with the size and grandeur that Flamengo deserves," celebrates Patricia Amorim, president of Clube de Regatas do Flamengo.
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This is the first partnership between Flamengo and Batavo, which in 2009 was the master sponsor of Sport Club Corinthians Paulista. The sponsorship of Flamengo in 2010 involves not only the application of the Batavo logo on game, training and travel uniforms, but also other unique initiatives that will be specially developed and presented throughout the year.
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