Hypermarcas, owner of the most complete brand portfolio in Brazil, is the new sponsor of Flamengo. For the next six months, the Bozzano brand will be featured on the sleeves of the Flamengo uniform. The new jersey will debut in the game on Sunday, July 19th, in the classic match against Botafogo at the Maracanã stadium. In addition to the official football team uniform, Bozzano will also be present in the youth categories and in other forms of club communication.
According to Gabriela Garcia, Planning Director at Hypermarcas, the partnership with the Rio de Janeiro team reinforces Bozzano's tradition in the men's hygiene and personal care market. “Flamengo has a significant fan base, not only in Rio de Janeiro, but throughout Brazil. We are very confident in this partnership, as the unity of the Flamengo fans reflects the strength of the Bozzano brand and its consumers,” explains Gabriela. Ricardo Hinrichsen, Flamengo's Executive Marketing Director, adds: “It is a pleasure and an honor for Flamengo to have Bozzano as a partner. And the company can be sure that this contract will give the brand unprecedented visibility and recognition, which only the world's largest fan base can provide.”
With the new contract, Flamengo's official jersey will now feature the Olympikus Tube brand on the chest, Olympikus on the back, and Bozzano on the sleeves. Bozzano has been present in the men's hygiene and personal care market for 60 years, as a national leader in the men's products segment. Currently, it offers shaving creams and foams, as well as a wide range of aftershave lotions and gels, hair styling gels and styling creams, and talcum powder and deodorant sprays for feet. Recently, the brand announced its sponsorship of Corinthians.
About Hypermarcas
Hypermarcas is the consumer goods company with the most complete brand portfolio in the segments in which it operates – Hygiene and Cleaning, Beauty and Personal Hygiene, Food and Pharmaceuticals. With Brazilian capital, the company grows through aggressive investments in marketing and acquisitions, and today holds a portfolio of dozens of brands recognized throughout the country, such as Etti, Assolan, Monange, Risqué, Bozzano, Biocolor, Paixão, Benegrip, Apracur, Doril, Engov, Gelol, Zero Cal, and Cenoura&Bronze.