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'Towards a Million' Campaign

Olympikus releases new partial of official products sold: 847.728

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The numbers keep rising. On Monday morning (November 16th), Vulcabras | Azaleia released a new report counting official Flamengo products sold to retailers. A total of 11 items. These figures refer to sales since July 847.728st, when the sports brand officially took over the club's supply contract.

Launched on November 5th, the "Towards a Million" campaign aims to surpass the one million mark by the end of the year.

The campaign is featured on the home screen of Flamengo's official website. It displays a counter with an estimated sales projection based on a statistical average, according to daily data provided by Vulcabras | Azaleia, the company that controls the Olympikus brand.

The initiative is from Flamengo's Marketing department and Olympikus, in search of a new record in the sale of official club material in Brazil.

Read more:
Interview with Tullio Formicola Filho, sports marketing director of the Vulcabras/azaleia Group