Flamengo and Globosat's PFC and SporTV pay-TV channels that broadcast the club's games are entering into an unprecedented partnership. On "Flamengo Fan's Day," celebrated on October 28th, anyone who answers the question "Why do you help Flamengo win with PFC?" will be entered to win a SporTV kit containing a backpack, cap, notebook, and pen. PFC subscribers also help Flamengo: the more fans subscribe to the channel, the higher the club's pay-per-view revenue. Flamengo is currently also the leader in pay-per-view package sales, accounting for 13,84% of PFC's sales.

A PFC team will choose the 100 best quotes, and their authors will receive a SporTV kit. The author of the best quote will also win a prize from the program "Onde Estiver Estarei": the privilege of watching a Flamengo match in this Brazilian Championship, live, anywhere in Brazil. To participate, submit your answer to the club's official social media website (www.cidadaorubronegro.com.br). The "PFC Rubro-Negro" promotion begins this Tuesday, October 20th, and runs until October 28th. The results will be announced on November 4th, also on the Cidadão Rubro-Negro website (www.cidadaorubronegro.com.br).

"Channels as important to football as Sportv and PFC couldn't help but pay tribute to Flamengo. We want to stimulate fans' creativity," says Pedro Garcia, director of Sportv and PFC. "This is the first time we've done this kind of initiative with a football club, and it's a clear demonstration that teams are increasingly seeing these channels as partners," he adds.

"This agreement with PFC, primarily for a promotional campaign, shows that Cidadão Rubro-Negro is seeking the best partners in the market," says Ricardo Hinrichsen, Flamengo's executive director of marketing. "It's one of the many steps Flamengo is taking to make its loyalty program even more attractive to fans," he concludes.