Prime Column

Starting in February, for R$10 each subscription, two channels featuring daily programming from both clubs will be available online. The project is being run by former Globo player Boni's production company. Subscribers will have access to training footage, exclusive interviews, and even the players' locker rooms—it'll be like Big Brothers, said one of those involved in the project, which launches the Fla/Corintians partnership to negotiate the transfer of their brands. Both will receive 75% of the subscriptions—85% if the number surpasses one million.

Bullet in the needle

Each board of directors is working toward the goal of selling approximately 400 subscriptions, which would generate up to R$3 million per month. This is because the club boards have already outlined promotional policies for membership. For example, "Loyal Fans" will pay only R$5.