Fla will have a stand at Soccerex and promises new features
Rubro-negro will officially announce its fan relationship program and launch products at the event
By Flamengo's Official Website - in
Just like in 2011, Flamengo promises to be a big hit at the international football trade fair, Soccerex, which will be held on November 26, 27, and 28 at Copacabana Fort in Rio de Janeiro. Flamengo's marketing department will officially announce its new fan engagement program and launch licensed merchandise.
On the opening day of the event, the club's stand will launch the club's exclusive line of official wines and sparkling wines at 13 p.m., which will be available on the market starting today. The products, licensed by MC2 Company, were created especially for the club under the supervision of winemaker Mateus Valduga.
The red-and-black wine and sparkling wine are produced with Cabernet Sauvignon and Syrah grapes and aged in French and American oak barrels for 18 months before bottling. All of this is under the seal of approval of Chile's most internationally prestigious boutique in 2011, Aguirre Winery, which has accumulated more than 75 awards.
However, the news doesn't stop there. In addition to these products, Flamengo will launch a series of high-quality accessories, such as a wine cellar and glasses, all branded with the club.
On the second day of Soccerex, at 15 p.m., Flamengo will launch its loyalty program, Nação Rubro-Negra, at its stand. From this date onward, fans, who will benefit most from the project, will be kept informed of all the details.
Also on Tuesday (27.11), at 16 pm, a commemorative cap will be launched for the centenary of football, completed in 2012. Licensed by New Era, the largest cap company in the world, the special line will be limited: there will be only 300 units, all numbered, with the symbol of the first shield used by the red-black football team. From this date, the product will be available in stores.
On the last day of the fair, at 15 p.m., Flamengo fans will get to know FlaCamp. Flamengo will launch its summer camp, where young Flamengo fans can experience firsthand what it's like to be a professional soccer player. More details about the project will be announced at the Mais Querido booth.
On the opening day of the event, the club's stand will launch the club's exclusive line of official wines and sparkling wines at 13 p.m., which will be available on the market starting today. The products, licensed by MC2 Company, were created especially for the club under the supervision of winemaker Mateus Valduga.
The red-and-black wine and sparkling wine are produced with Cabernet Sauvignon and Syrah grapes and aged in French and American oak barrels for 18 months before bottling. All of this is under the seal of approval of Chile's most internationally prestigious boutique in 2011, Aguirre Winery, which has accumulated more than 75 awards.
However, the news doesn't stop there. In addition to these products, Flamengo will launch a series of high-quality accessories, such as a wine cellar and glasses, all branded with the club.
On the second day of Soccerex, at 15 p.m., Flamengo will launch its loyalty program, Nação Rubro-Negra, at its stand. From this date onward, fans, who will benefit most from the project, will be kept informed of all the details.
Also on Tuesday (27.11), at 16 pm, a commemorative cap will be launched for the centenary of football, completed in 2012. Licensed by New Era, the largest cap company in the world, the special line will be limited: there will be only 300 units, all numbered, with the symbol of the first shield used by the red-black football team. From this date, the product will be available in stores.
On the last day of the fair, at 15 p.m., Flamengo fans will get to know FlaCamp. Flamengo will launch its summer camp, where young Flamengo fans can experience firsthand what it's like to be a professional soccer player. More details about the project will be announced at the Mais Querido booth.