At a press conference in the Rogério Steinberg Auditorium in Gávea, midfielders Maldonado and Willians were tasked with presenting the Flamengo home uniforms, now featuring the Batavo logo, following the official announcement of the sponsorship from BRF Brasil Foods, the company that announced its sponsorship of the professional soccer team and youth academy of Clube de Regatas do Flamengo. With an investment of R$22 million, the new master sponsor will be on the front and back of the red-and-black jersey for a one-year period, with the option for renewal.

Patricia Amorim, president of Clube de Regatas do Flamengo, said the negotiations were intense and laborious, but had a happy ending. "It's actually a very happy beginning. The club has committed to a transparent negotiation. You are worthy of our brand, our institution. On behalf of the great Red-Black Nation, this partnership will give us the titles we expect, and you the return, which will be significant, because Flamengo is enormous," the president told the two BR Foods executives at the table.

For Wlademir Paravisi, general director of the sponsor's Dairy Business Unit, Batavo prioritizes people's well-being and therefore links the brand to sports. "Associating Batavo with Flamengo is a great pleasure for us."

"We are certain that it will be a great year for all of us," added Eric Boutaud, Marketing Director of the Batavo-Elegê Business Unit.