Flamengo and UNICEF join forces for the rights of children and adolescents
Partnership to guarantee the rights of children and adolescents will mobilize athletes and fans in Brazil and around the world
By Official Website Team - in
The United Nations Children's Fund (UNICEF) and Flamengo announced today a groundbreaking partnership in the world of sports to guarantee the rights of children and adolescents. The partnership was launched at the club's headquarters in Rio de Janeiro, with the participation of UNICEF Executive Director Anthony Lake; UNICEF Representative in Brazil Marie-Pierre Poirier; Flamengo President Patricia Amorim; and ABC Group Vice President of Sustainability Beto Pires Ferreira.
Also participating in the event were athletes from the club, such as swimmer Cesar Cielo and gymnasts Daniele and Diego Hypolito; Flamengo coach Vanderlei Luxemburgo; Mauricio de Sousa, UNICEF Writer for Children, and his characters Mônica, UNICEF Ambassador in Brazil, and Ronaldinho.
The partnership is based on Flamengo's adherence to the "My team is a 10!" commitment, a set of 10 principles related to the protection and promotion of the rights of children and adolescents – athletes and non-athletes – inside and outside the club.
"We are very proud to work with Clube de Regatas do Flamengo. The club is showing great leadership in creating guidelines for promoting the rights of children and adolescents," said Anthony Lake, UNICEF Executive Director. "The 'My team is a 10!' pledge is a wonderful step toward creating a club that will serve as a model for the community and other clubs."
"UNICEF hopes that millions of Flamengo fans – both inside and outside the country – can get involved and spread messages that help create a more equal and fair world for all children," said the UNICEF Executive Director.
Flamengo, in turn, sees the partnership as an opportunity to develop a set of social responsibility policies in the world of sports.
"People and organizations in the world of sports play a crucial role in defending and promoting the rights of children and adolescents. Flamengo is enthusiastic and willing to take action to contribute to the defense of the rights of children and adolescents," says Patricia Amorim, President of Flamengo.
With the signing of the agreement by Flamengo's president, the club is committed to strengthening its social responsibility actions and mobilizing its athletes and 40 million fans in favor of the rights of Brazilian girls and boys.
The document will serve as a guide for the work plan that Flamengo will carry out to strengthen the club's social responsibility actions with the support of UNICEF.
The plan includes actions and programs that will be monitored and supported by UNICEF to ensure Flamengo's club is increasingly committed to the cause of children and adolescents. For example, it includes establishing internal codes of conduct at training centers to protect and promote the rights of child and adolescent athletes, including during the recruitment process. Actions will also be implemented in areas such as health, education, protection, family life, and recreation and leisure.
The partnership also includes communication initiatives through campaigns and joint initiatives with athletes and fans. Flamengo will serve as a "communication platform" for messages related to topics such as protecting girls and boys from violence and the importance of education and safe, inclusive sports.
The objective is to offer the opportunity for athletes and fans to become defenders of the Convention on the Rights of the Child and the Statute of the Child and Adolescent.
For UNICEF, the partnership represents an excellent opportunity to transform Brazilians' passion for sports into a force for children and adolescents. It also provides greater visibility for its important work in Brazil and around the world, while also capitalizing on the country's hosting of the World Cup, the Olympics, and the Paralympics.
The partnership was conceived by Grupo ABC, led by Nizan Guanaes, and later developed jointly with UNICEF and Flamengo. Nizan has been a UNICEF partner since 2005 and has served voluntarily as a marketing and social responsibility consultant for Flamengo.
"Brazil has never had so many opportunities. Today's children and young people will live in a much stronger and freer country tomorrow. But this great path will only be forged by everyone if we guarantee education and dignity for all our children, adolescents, and young people. That's why this partnership between Flamengo and UNICEF is so important," says Nizan.
UNICEF and partnerships in sports – In recent years, UNICEF has forged important partnerships in the area of sports, contributing to improving the quality of life of children and adolescents around the world.
One of the most emblematic examples of the strength of these associations is the partnership maintained since 2006 with the Barcelona club. The partnership has contributed to fundraising for programs and mobilization activities related to childhood issues in areas such as HIV/AIDS prevention and sports.
UNICEF also relies on the commitment and influence of sports figures to mobilize society for the cause. In Brazil, Formula 1 driver Felipe Massa has participated in numerous actions and campaigns since 2007 as the UNICEF Champion for Brazilian Children.
UNICEF's international team of ambassadors includes English footballer David Beckham, Swiss tennis player Roger Federer, Argentine footballer Leo Messi and American tennis player Serena Williams.
Also participating in the event were athletes from the club, such as swimmer Cesar Cielo and gymnasts Daniele and Diego Hypolito; Flamengo coach Vanderlei Luxemburgo; Mauricio de Sousa, UNICEF Writer for Children, and his characters Mônica, UNICEF Ambassador in Brazil, and Ronaldinho.
The partnership is based on Flamengo's adherence to the "My team is a 10!" commitment, a set of 10 principles related to the protection and promotion of the rights of children and adolescents – athletes and non-athletes – inside and outside the club.
"We are very proud to work with Clube de Regatas do Flamengo. The club is showing great leadership in creating guidelines for promoting the rights of children and adolescents," said Anthony Lake, UNICEF Executive Director. "The 'My team is a 10!' pledge is a wonderful step toward creating a club that will serve as a model for the community and other clubs."
"UNICEF hopes that millions of Flamengo fans – both inside and outside the country – can get involved and spread messages that help create a more equal and fair world for all children," said the UNICEF Executive Director.
Flamengo, in turn, sees the partnership as an opportunity to develop a set of social responsibility policies in the world of sports.
"People and organizations in the world of sports play a crucial role in defending and promoting the rights of children and adolescents. Flamengo is enthusiastic and willing to take action to contribute to the defense of the rights of children and adolescents," says Patricia Amorim, President of Flamengo.
With the signing of the agreement by Flamengo's president, the club is committed to strengthening its social responsibility actions and mobilizing its athletes and 40 million fans in favor of the rights of Brazilian girls and boys.
The document will serve as a guide for the work plan that Flamengo will carry out to strengthen the club's social responsibility actions with the support of UNICEF.
The plan includes actions and programs that will be monitored and supported by UNICEF to ensure Flamengo's club is increasingly committed to the cause of children and adolescents. For example, it includes establishing internal codes of conduct at training centers to protect and promote the rights of child and adolescent athletes, including during the recruitment process. Actions will also be implemented in areas such as health, education, protection, family life, and recreation and leisure.
The partnership also includes communication initiatives through campaigns and joint initiatives with athletes and fans. Flamengo will serve as a "communication platform" for messages related to topics such as protecting girls and boys from violence and the importance of education and safe, inclusive sports.
The objective is to offer the opportunity for athletes and fans to become defenders of the Convention on the Rights of the Child and the Statute of the Child and Adolescent.
For UNICEF, the partnership represents an excellent opportunity to transform Brazilians' passion for sports into a force for children and adolescents. It also provides greater visibility for its important work in Brazil and around the world, while also capitalizing on the country's hosting of the World Cup, the Olympics, and the Paralympics.
The partnership was conceived by Grupo ABC, led by Nizan Guanaes, and later developed jointly with UNICEF and Flamengo. Nizan has been a UNICEF partner since 2005 and has served voluntarily as a marketing and social responsibility consultant for Flamengo.
"Brazil has never had so many opportunities. Today's children and young people will live in a much stronger and freer country tomorrow. But this great path will only be forged by everyone if we guarantee education and dignity for all our children, adolescents, and young people. That's why this partnership between Flamengo and UNICEF is so important," says Nizan.
UNICEF and partnerships in sports – In recent years, UNICEF has forged important partnerships in the area of sports, contributing to improving the quality of life of children and adolescents around the world.
One of the most emblematic examples of the strength of these associations is the partnership maintained since 2006 with the Barcelona club. The partnership has contributed to fundraising for programs and mobilization activities related to childhood issues in areas such as HIV/AIDS prevention and sports.
UNICEF also relies on the commitment and influence of sports figures to mobilize society for the cause. In Brazil, Formula 1 driver Felipe Massa has participated in numerous actions and campaigns since 2007 as the UNICEF Champion for Brazilian Children.
UNICEF's international team of ambassadors includes English footballer David Beckham, Swiss tennis player Roger Federer, Argentine footballer Leo Messi and American tennis player Serena Williams.