Flamengo opens its first official kiosk in Rio today
The event at Nova América shopping mall will be open to the public and will feature former players Adílio, Nunes and Julio Cesar, "Uri Geller", as well as mascots Uruba and Urubinha.
By From the team at Flamengo's official website - in
Flamengo's first official franchised store in Rio de Janeiro will open this Thursday, October 29th, starting at 17:30 pm. The FlaShop kiosk is located in the Nova América Shopping Mall in Rio's North Zone. The opening event will be open to the public and will feature Adílio and Julio Cesar, also known as "Uri Geller." The stars of the team's first Brazilian Championship title in 1980, will be available for an autograph session with fans. Other attractions will include appearances by the official mascots, Uruba and Urubinha, and musicians from the Flamengo Charanga. The franchises are managed by Roxos e Doentes.
Entrepreneurs Marcelo and Fábio Plaisant are leading the business. "It's a childhood dream come true. We're passionate about Flamengo. We spent six months researching the market. We wanted to invest in an official store to also help the club. We hope it's a success and we can open others in the city," says Marcelo Plaisant, 35, an entrepreneur who has other businesses in the surfwear segment. According to him, the investment in Rio's North Zone follows market logic. "It's a high-income area that isn't yet served by an official initiative, as there's a store downtown and another large one, which will open at Flamengo's headquarters in the South Zone. And the mall offers the public all the comfort and security fans need to make their purchases," he adds.
With the opening, Flamengo fans will have the opportunity to purchase the entire official Flamengo line. The space covers 12 m² and features over 350 official and licensed club products, including official jerseys, mascots, towels, keychains, retro jerseys, and baby products. According to Leila Monteiro, Flamengo's Licensing Manager, the new kiosk's biggest beneficiaries are the fans. "They will have access to a mix of quality official products and, with these purchases, generate revenue for the club."
This is the second official Flashop kiosk. The first opened in September at CenterVale Shopping in São José dos Campos. Roxos e Doentes continues to select partners for future locations.
Service
FLASHOP – Kiosk – Opening open to the public.
Date: 29 / 10
Time: from 17:30 pm
Location: Nova América Shopping Mall
Address: Av. Pastor Martin Luther King Jr., 126 - Second Floor - Rio de Janeiro (Exit 5 of the Yellow Line and Del Castilho Metro Station)
www.flashop.com.br
Entrepreneurs Marcelo and Fábio Plaisant are leading the business. "It's a childhood dream come true. We're passionate about Flamengo. We spent six months researching the market. We wanted to invest in an official store to also help the club. We hope it's a success and we can open others in the city," says Marcelo Plaisant, 35, an entrepreneur who has other businesses in the surfwear segment. According to him, the investment in Rio's North Zone follows market logic. "It's a high-income area that isn't yet served by an official initiative, as there's a store downtown and another large one, which will open at Flamengo's headquarters in the South Zone. And the mall offers the public all the comfort and security fans need to make their purchases," he adds.
With the opening, Flamengo fans will have the opportunity to purchase the entire official Flamengo line. The space covers 12 m² and features over 350 official and licensed club products, including official jerseys, mascots, towels, keychains, retro jerseys, and baby products. According to Leila Monteiro, Flamengo's Licensing Manager, the new kiosk's biggest beneficiaries are the fans. "They will have access to a mix of quality official products and, with these purchases, generate revenue for the club."
This is the second official Flashop kiosk. The first opened in September at CenterVale Shopping in São José dos Campos. Roxos e Doentes continues to select partners for future locations.
Service
FLASHOP – Kiosk – Opening open to the public.
Date: 29 / 10
Time: from 17:30 pm
Location: Nova América Shopping Mall
Address: Av. Pastor Martin Luther King Jr., 126 - Second Floor - Rio de Janeiro (Exit 5 of the Yellow Line and Del Castilho Metro Station)
www.flashop.com.br