King of Rio. This is the message printed on the special shirts worn yesterday on the Maracanã pitch by some players, amid the team's celebrations for Flamengo's third Rio championship.

The piece, which celebrates the club's 31st title, is part of a line of official commemorative products. In addition to the shirt (in two versions), fans can find two other products on the market: the official sash of the victory and a small trophy, shaped like the state of Rio and bearing the message "King of Rio."

The products, which cost R$44,90 (shirt), R$59,90 (trophy) and R$24,00 (sash), are now available at the club's official store, FlaShop (Rua da Quitanda, 87 - Centro - Rio de Janeiro. Tel: 21 2224-2331) and at the FlaBoutique chain (Gávea - 21 2294-7907, Higienópolis, Tijuca and Barra, all in Rio de Janeiro). Another purchase option is through the club's official website (www.flamengo.com.br). The line is expected to arrive at other sporting goods stores later this week.

The launch follows Flamengo's Marketing Department's strategy to encourage consumption of official products. The series was produced by the club in partnership with Braziline (t-shirts), Rei das Faixas (banners), and Cenomax (trophies).

Cuca - In an interview with the RJTV program, on Rede Globo, on Monday afternoon, coach Cuca presented the "King of Rio" shirt and distributed copies to the presenters.