Flamengo fans have a new way to connect with the club. Nação Rubro-Negra (Red-Black Nation), a program designed to offer exclusive benefits to Mengão fans. The product was launched at the Mais Querido stand at Soccerex, a global football convention held in Copacabana, on Tuesday afternoon (November 27.11). Former players Adílio, Julio Cesar Uri Gueller, and Zinho, who is also Flamengo's Director of Football, were in attendance. Marcus Duarte, the club's executive marketing director, introduced Nação Rubro-Negra and discussed its implementation.

"In fact, fans should join Nação Rubro-Negra because it truly is a comprehensive loyalty program. It offers fans not only the convenience of purchasing tickets, with or without discounts, but also the possibility of a broader relationship with the club. It's as if you're offering them benefits for each and every relationship they establish with us," said the executive director of marketing.

According to Marcos Duarte, fans who join the program will receive priority ticket purchases, discounts on consumer goods, exclusive promotions, and more. The Nação Rubro-Negra discount network includes products from Ambev, Unilever, and Pepsico. Discounts will also be available at supermarkets and on products from official stores.

Nação Rubro-Negra offers three plans: Raça, Amor, and Paixão. Prices vary depending on the benefits. Marcos Duarte believes fans will enjoy it and have a great experience.

"The prices are quite advantageous. Fans will have a unique experience. Some will sign up for the cheapest plan, but once they experience the benefits and limitations of that plan, they'll want more. They'll move up to the higher plan," says Marcos.

Zinho visited Flamengo's Soccerex booth and supported the new relationship program. The Flamengo Football Director spoke of the importance of bringing the club even closer to its fans.

"I think the relationship between the club and its fans, and fans and club, is fundamental in football. (...) The club thrives on its fans, and it's this passion that fuels football. Flamengo fans are passionate. So it's important that we have every opportunity for any type of fan to be close to the club," emphasizes Zinho, who received a hug from former Argentine player Caniggia as he left the venue.

In addition to the Nação Rubro-Negra, Flamengo also released a commemorative cap for its centennial. Adílio wore his and showed his style.

"It looks cool. Red and black is always a great combination," he summarized.

The program works as follows: the fan registers through Red-Black Nation portal, choose the plan that best suits your needs and pay a monthly (or annual) fee to access all the website's features and the attractions of the chosen category. 

Visit the website and learn about the plans.