Flamengo launched three more sophisticated official products on Monday afternoon (November 26.11). A Chilean gran reserva wine, as well as brut and rosé sparkling wines, were presented at the club's stand at the Soccerex Global Convention, an international football conference held in Rio de Janeiro. Visitors were able to sample the drinks. 

Henrique Brandão, the club's vice president of marketing, says the products are aimed at the upper class and believes they will be very popular. 

"These products are aimed at a more sophisticated audience. Sometimes people think that Flamengo only has to produce products for the masses, obviously because it's a mass-market, popular club. But Flamengo is also a leader in the upper class. Flamengo is a leader in all classes in Brazil. So this product is a differentiated product, aimed precisely at this slightly more sophisticated consumer, who enjoys tasting wine, who enjoys a good sparkling wine," comments Henrique.

The wine is a Chilean Gran Reserva blend of Cabernet Sauvignon and Sauvignon. There are two types of sparkling wine: brut and rosé. Lucas Lanna, director of the company that licensed the products, emphasized that the drinks are high-quality and stressed that Flamengo fans are sophisticated and deserve the best.

"We choose the best wine and sparkling wine in Brazil. During this holiday season, full of parties and celebrations, we want people to be able to celebrate in style, with the passion of the red-and-black. Flamengo fans are premium fans. We are sophisticated too," says Lucas.

Actor Heitor Martinez stopped by the Mengão stand and tried the products. He left satisfied and said he'll have the drinks at home.

"New Year's Eve is guaranteed. What drew me here was the quality of the product. I want to have it at home. I actually tried all the products and really liked them," he says.

In addition to wine and sparkling wine, Flamengo fans can also secure other beverage products, such as wine coolers, ice buckets, glasses, etc. These products can be found at Flamengo stores and, soon, at specialized wine and sparkling wine stores.

Illustrious presences
Throughout the day, Flamengo's Soccerex booth welcomed distinguished guests, including Sports Minister Aldo Rebelo. He was welcomed by Flamengo's vice president of marketing, Henrique Brandão, who presented him with the day's launch: wine and sparkling wine from Brazil's Most Beloved.

With a history linked to Flamengo, Bebeto was also present and approved the club's initiative to launch another product for its fans.