To continually seek new ways to engage with fans, Flamengo's Communications and Marketing Department organized a meeting with blogs and vlogs (video sharing spaces) that discuss the club and write for Flamengo fans. The event took place on Monday (September 22.09) and was attended by Vice President of Marketing Luiz Eduardo Baptista. 

Each digital influencer represented 40 million Flamengo fans and heard how the five different departments of the department work. In addition to questions for the managers, they also had the opportunity to speak with the club's vice president of marketing for an hour.

"With the fan membership, we brought around 25 million a year to Flamengo and increased our revenue. The club will grow because it is structuring itself for this," explained the director.