Flamengo redesigns its official online store
Rubro-negro has established a partnership to sell official products and retail products.
By From the official website team - in
Flamengo has a habit of being a pioneer in many practices within Brazilian sport. And keeping this thought, the red-black board officially launched, this Tuesday (01.02), the club's official online store ( www.lojadoflamengo.com.br) with a different concept. At the virtual address, fans will find the team's entire line of licensed products, with approximately 500 items, in addition to another 60 products already sold by CompraFacil/Hermes. And every purchase made, whether from the Flamengo line or not, generates revenue for the club.
This initiative is the first in a series of actions, proposed by the Marketing department, which aims to strengthen the relationship between the Flamengo brand and its fans.
"We want to sell at retail. With this initiative, we can participate in the entire retail sales calendar, offering Flamengo products and products from all retail segments. Flamengo now offers all shopping options at competitive prices. Flamengo fans can purchase the item they want and still donate part of the proceeds to the club," said Flamengo Marketing Director Harrison Baptista.
Compra Fácil will also be able to develop exclusive products with the Flamengo brand, as well as exclusive offers and promotions for Flamengo fans.
"One of our goals is also to have well-defined distribution channels for licensed products. We will continue investing time in finding logistics partners for Flamengo. It's a brand with enormous potential, but at the same time, it needs distribution to reach the entire country. This is what sets our fans apart."
With experience in the market and aware of the size of the red-black nation, Comprafacil/Hermes also envisions a very profitable future for both parties.
"The partnership between the two companies is based on the experience of Comprafacil, a Hermes group company, in logistics operations with nationwide delivery, as well as its expertise in developing licensed products. Our expected revenue in the initial months is R$500 per month," explains Gustavo Bach, Marketing Director of Comprafacil.com.
"SING NATION" PROMOTION
To kick off the relationship with fans, www.lojadoflamengo.com.br, together with Flamengo's Official Website, will offer a major launch promotion. In partnership with Philips, the "Sing, Nation. Mengão is for seeing, hearing, and feeling" cultural contest will award the red-and-black fans with TVs, home theaters, stereos, and DVD players.
To participate, starting February 9th, on Flamengo's Official Website, Flamengo users must create a video anthem for the fans, record it, and upload it to YouTube. The link must be sent to the Official Website team via the promotion's hotsite, and it will be posted online for public voting.
The top 10 finishers will be awarded prizes. Clube de Regatas do Flamengo understands the feelings of the world's biggest fan base and wants to provide a sensory experience for you, the fan! Invite your family and friends to participate!
And that's not all. The first-place winner will have their video featured on Flamengo's official website. Imagine if Mengão fans adopted their anthem to sing in the stadiums?!
This initiative is the first in a series of actions, proposed by the Marketing department, which aims to strengthen the relationship between the Flamengo brand and its fans.
"We want to sell at retail. With this initiative, we can participate in the entire retail sales calendar, offering Flamengo products and products from all retail segments. Flamengo now offers all shopping options at competitive prices. Flamengo fans can purchase the item they want and still donate part of the proceeds to the club," said Flamengo Marketing Director Harrison Baptista.
Compra Fácil will also be able to develop exclusive products with the Flamengo brand, as well as exclusive offers and promotions for Flamengo fans.
"One of our goals is also to have well-defined distribution channels for licensed products. We will continue investing time in finding logistics partners for Flamengo. It's a brand with enormous potential, but at the same time, it needs distribution to reach the entire country. This is what sets our fans apart."
With experience in the market and aware of the size of the red-black nation, Comprafacil/Hermes also envisions a very profitable future for both parties.
"The partnership between the two companies is based on the experience of Comprafacil, a Hermes group company, in logistics operations with nationwide delivery, as well as its expertise in developing licensed products. Our expected revenue in the initial months is R$500 per month," explains Gustavo Bach, Marketing Director of Comprafacil.com.
"SING NATION" PROMOTION
To kick off the relationship with fans, www.lojadoflamengo.com.br, together with Flamengo's Official Website, will offer a major launch promotion. In partnership with Philips, the "Sing, Nation. Mengão is for seeing, hearing, and feeling" cultural contest will award the red-and-black fans with TVs, home theaters, stereos, and DVD players.
To participate, starting February 9th, on Flamengo's Official Website, Flamengo users must create a video anthem for the fans, record it, and upload it to YouTube. The link must be sent to the Official Website team via the promotion's hotsite, and it will be posted online for public voting.
The top 10 finishers will be awarded prizes. Clube de Regatas do Flamengo understands the feelings of the world's biggest fan base and wants to provide a sensory experience for you, the fan! Invite your family and friends to participate!
And that's not all. The first-place winner will have their video featured on Flamengo's official website. Imagine if Mengão fans adopted their anthem to sing in the stadiums?!