Chronicles, historical summaries, and interesting facts—all of this makes up the new Rei do Rio website, just launched by Flamengo. The initiative, which can be found at www.flamengo.com.br/reidorio, celebrates Flamengo's 31st Rio de Janeiro title, which gave the club dominance in Rio de Janeiro.

The special website features texts about Flamengo's trajectory in the 31 competitions in which it lifted the trophy, with a timeline from 1914 to 2009, as well as individual highlights and curiosities that marked the competitions.

Another attraction is a column section. Thirty-one Flamengo fans, including both publicly known and anonymous individuals, were invited to describe their passion for Flamengo. The first 15 texts feature people such as the club's former goalkeeper Raul Plassmann, Senator Arthur Virgilio (PSDB-AM), journalist Roberto Assaf, writer Milton Hatoun, and Arthur Muhlenberg (author of Urublog), among others. Additional columns will be published over the coming weeks.

The Testimonials section is the site's interactive area. Its purpose is to feature stories from people who experienced the titles up close—names like Nunes, the top scorer in the finals, and Sávio, the undefeated champion in 1996—as well as from fans interested in sharing their memories and emotions. The terms and conditions for participation are available on the hotsite.

The website also features a gallery with photos of all the champion teams and others from the most recent championship. The idea is that this area can be updated frequently with new images, also collaboratively. Another attraction is a page featuring official and licensed Rei do Rio products—both existing and future releases, alluding to the 31st title.

The initiative is the result of a partnership, at no cost to the club, between FlaMarketing and several collaborators: the development company HP Mais, and teams from the websites Fla Estatística, Fim de Jogo and Blog da FlamengoNET, who collaborated on the content.

More information: www.flamengo.com.br/reidorio .