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Olympikus: "Flamengo gives a lot of return"

According to the company's marketing manager, Tullio Formicola Filho, the partnership has been successful for the company.

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During the launch event for the new uniforms, Flamengo president Patricia Amorim suggested in her speech that Olympikus had not yet seen a return on the entire investment made in signing a partnership agreement with the club. Good-naturedly, marketing manager Tullio Formicola Filho took the floor and was emphatic: "Flamengo provides a great return."

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While hosting the event, Tullio Formicola Filho said it was a source of pride for Olympikus to be alongside Flamengo. He also said the new era—which he predicted on July 1, 2009, when the brand debuted as the club's official supplier—had already begun with the Brazilian Championship title. Tullio Formicola Filho also praised the outpouring of support from Flamengo's fans.

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"European teams have many supporters. Loyal fans, like no other team like Flamengo. On July 1st of last year, I was grateful for the opportunity to showcase our work to the Red-Black Nation, which is global. There are 35 million fans, and no other club in the world has that. Our relationship, just over six months old, has already borne great fruit. A Brazilian title after 17 years, with our brand present in part of this history, is an immense pride," he said.

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Another marketing action carried out between Olympikus and the club was the launch of the FlaConcept megastore, located at the entrance to Flamengo's headquarters in Lagoa, which is the largest of its kind in Latin America and has already broken all sales records on the continent since its inauguration.

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"This store, which we built in just over four months, broke sales records for soccer team stores in Brazil and Latin America, and every week we see strong sales figures. This is Flamengo's ideal: to serve its fans and be present in their hearts," he explained.

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The executive of Vulcabras | Azaléia, the business group that owns the Olympikus brand, also commented on the complex that will be available to fans with the construction of the Museum, next to Fla Concept.

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"It's an honor to be part of this history. Gávea will become a tourist attraction for Flamengo fans. And for the entire world. With the 2014 World Cup and the 2016 Olympic Games, who wouldn't want to come to Gávea and learn about the history of the greatest club in the world?" he concluded.

Buy the new Flamengo shirts at the club's official online store:
www.MundoFlamengo.com.br