Olympikus has already sold 821.082 official Flamengo items.
The "Towards a Million" campaign continues on the club's official website
By From the team at Flamengo's official website - in
Olympikus just released this Tuesday morning, November 10th, updated figures for official Flamengo merchandise sold to retailers: 821.082 items since July 5st, when the sports brand officially took over the club's supply contract. Launched on November XNUMXth, the "Towards a Million" campaign is an initiative of Flamengo's Marketing department and Olympikus, seeking a new record for official club merchandise sales in Brazil. The goal is to surpass the one million item mark by the end of the year.
The campaign is featured on the home screen of Flamengo's official website. It displays a counter with an estimated sales projection based on the average reported by Vulcabras | Azaleia, the company that controls the Olympikus brand, over the last four months. The counter has been updated, according to official data released by Vulcabras | Azaleia. According to the new average, Flamengo sells approximately 6.173 official Olympikus items per day. Statistics show that a product is sold every 14 seconds. timer The counter's value will be adjusted according to the average. The counter is for illustrative purposes only, and the official figures are being published on Flamengo's official website, based on Olympikus retail sales information.
Officially launched on July 1st of this year, at an event in Gávea, broadcast live online, the sponsorship and merchandise supply contract was announced with a staggering number: over 200 shirts ordered nationwide. In September, 60 days into the contract, the club and Olympikus were already celebrating the milestone of half a million shirts sold.
According to Flamengo's marketing director, Ricardo Hinrichsen, the volume represents an increase of more than 500% compared to the number of shirts sold throughout last year, when the club had another material supplier.
For Tullio Formicola Filho, sports marketing director at Grupo Vulcabras | Azaleia, the record is due to Vulcabras' distribution capacity and the strength of Flamengo's fans. "Retailers can't even build up inventory. The product leaving the factory is reaching consumers in a short time," he said in an interview with Flamengo's official website.
Olympikus is opening the Fla Concept store this month. It will be the largest soccer club store in Brazil, measuring approximately 1.200 square meters. The space will be integrated into the Flamengo Museum, a project scheduled to open in November 2.
Read more: Interview with Tullio Formicola Filho, sports marketing director of the Vulcabras/azaleia Group
The campaign is featured on the home screen of Flamengo's official website. It displays a counter with an estimated sales projection based on the average reported by Vulcabras | Azaleia, the company that controls the Olympikus brand, over the last four months. The counter has been updated, according to official data released by Vulcabras | Azaleia. According to the new average, Flamengo sells approximately 6.173 official Olympikus items per day. Statistics show that a product is sold every 14 seconds. timer The counter's value will be adjusted according to the average. The counter is for illustrative purposes only, and the official figures are being published on Flamengo's official website, based on Olympikus retail sales information.
Officially launched on July 1st of this year, at an event in Gávea, broadcast live online, the sponsorship and merchandise supply contract was announced with a staggering number: over 200 shirts ordered nationwide. In September, 60 days into the contract, the club and Olympikus were already celebrating the milestone of half a million shirts sold.
According to Flamengo's marketing director, Ricardo Hinrichsen, the volume represents an increase of more than 500% compared to the number of shirts sold throughout last year, when the club had another material supplier.
For Tullio Formicola Filho, sports marketing director at Grupo Vulcabras | Azaleia, the record is due to Vulcabras' distribution capacity and the strength of Flamengo's fans. "Retailers can't even build up inventory. The product leaving the factory is reaching consumers in a short time," he said in an interview with Flamengo's official website.
Olympikus is opening the Fla Concept store this month. It will be the largest soccer club store in Brazil, measuring approximately 1.200 square meters. The space will be integrated into the Flamengo Museum, a project scheduled to open in November 2.
Read more: Interview with Tullio Formicola Filho, sports marketing director of the Vulcabras/azaleia Group