Opened on Monday evening, November 23rd, the Fla Concept store was one of the conditions negotiated by Flamengo for signing a contract with Olympikus. This information comes from the club's executive marketing director, Ricardo Hinrichsen. "It's a great moment for Flamengo. It revitalizes an area that was unused and will generate revenue. Since the first conversations with Vulcabras, we had made this a condition for closing the deal. Including the store and the museum was part of the negotiation," he stated.

Hinrichsen emphasized the fact that this store is open to the public. "You don't need to be a member. The store is open to everyone. We want everyone to come and see the space. There are trophies, and visitors can see the world champion's trophy. It's a beautiful place to visit. It's worth a visit. And with this view, it's the most beautiful store in Brazil."

According to Flamengo's Sponsorship Manager, Luís Fernando Pozzi, the official sports brand's key differentiator is its ability to serve the club. "Vulcabras | Azaleia, the company that controls Olympikus, focuses on customer service. They have professionals who understand the soccer market. They strive to understand the club's needs, which go beyond providing sports equipment and paying the sponsorship fee," he explained.

Leila Monteiro, Licensing Manager, said fans will find everything they need at the store. "There will be a wide variety to suit all tastes and exclusive pieces, with Olympikus quality," she emphasized.