Launched on October 27th of last year, Flamengo's new website continues to increase its traffic. After 950.862 visits in November, the website's tracking system, Google Analytics, showed an increase of over 30% in the last month of the year. There were 1.308.485 visits in December, with a peak of 166.576 visits on December 7th, the Monday following Flamengo's sixth championship title. The total number of page views was 4.145.126, with an average of 3,48 pages viewed for each visit. The lowest number of visits was recorded during Christmas: 18.496.

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One of the big attractions on the official website, in the minutes following the final whistle from referee Heber Roberto Lopes, was the launch of the Hexa hotsite, which can be viewed from a link on the website's main URL, www.flamengo.com.br. Developed by HPMais in conjunction with Flamengo's Marketing Department, the site forms a mosaic, placing fans side by side with players, randomly - with each new visit, new photos appear, which are sent by the site's visitors themselves.

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Another improvement to the official website is its coverage. The site has increasingly developed exclusive content from Agência Fla. From the official website's launch until December 31st, the official website team, made up of two professionals, published 365 news stories, in addition to material produced by the club's press offices, soccer, and Olympic sports. The news—much of it about soccer and basketball—can be commented on by visitors.

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Among the new site's initiatives is a section called "You Interview," which allows registered visitors to submit questions to guests like Álvaro, Adílio, Nunes, and basketball star Guilherme Teichmann. Another new feature is blogs on a variety of topics: basketball, youth soccer, embassies, and more.

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New official online store - One of the most recent changes to the official website is the display windows of Mundo Flamengo, the new official online store of Clube de Regatas do Flamengo. The website MundoFlamengo.com.br went live on December 6th and serves as the club's official e-commerce site. The initiative is the result of a partnership between Flamengo, the sports marketing agency ESM, and Netshoes, the largest sportswear retailer in the country.