A sales success, Flamengo's third shirt could be yours
Olympikus promotion will award 10 fans with blue and yellow jerseys
By From the team at Flamengo's official website - in
When Flamengo's third uniform was launched last week, Olympikus expected a warm welcome. However, sales have exceeded the expectations of the Rubro-Negro's sportswear supplier. Inspired by the Gávea club's first colors, the new blue and yellow jersey already stands out among the red and black crowd.
And to reward this 'support' for Flamengo's new product, Olympikus launched a promotion, which will give 10 fans the new shirt. Click here and find out how to participate.
After the kit's launch, Flamengo played twice, against Corinthians at Pacaembu Stadium and against São Paulo at Maracanã Stadium, and both times the blue and yellow colors were present. This fact further excites Olympikus.
"It's very gratifying to see the acceptance of the third kit. Even more so at Flamengo, which is a very traditional club. We managed to approve this launch within the club and, now, on the streets. We're already seeing the results in the stadiums," said Tullio Formicola Filho, Sports Marketing Director at Grupo Vulcabras/azaléia, owner of the Olympikus brand.
Tullio further explains that the main factor in the shirt reaching the red-black stands so quickly was Olympilkus' distribution network.
"We must emphasize that this is only happening due to our product distribution system. When we officially launched the third kit, it arrived in stores. We made the product available to fans immediately," explained Tullio, who is aiming to break last year's record for jersey sales.
"The third kit will help us in this endeavor. It's part of Flamengo's product mix. This variety leads us to believe we can reach 1,8 million shirts sold this year, surpassing last year's mark. At its launch alone, the blue and yellow jersey sold 70 items," concluded the Sports Marketing Director of the Vulcabras/Azaléia Group.
And to reward this 'support' for Flamengo's new product, Olympikus launched a promotion, which will give 10 fans the new shirt. Click here and find out how to participate.
After the kit's launch, Flamengo played twice, against Corinthians at Pacaembu Stadium and against São Paulo at Maracanã Stadium, and both times the blue and yellow colors were present. This fact further excites Olympikus.
"It's very gratifying to see the acceptance of the third kit. Even more so at Flamengo, which is a very traditional club. We managed to approve this launch within the club and, now, on the streets. We're already seeing the results in the stadiums," said Tullio Formicola Filho, Sports Marketing Director at Grupo Vulcabras/azaléia, owner of the Olympikus brand.
Tullio further explains that the main factor in the shirt reaching the red-black stands so quickly was Olympilkus' distribution network.
"We must emphasize that this is only happening due to our product distribution system. When we officially launched the third kit, it arrived in stores. We made the product available to fans immediately," explained Tullio, who is aiming to break last year's record for jersey sales.
"The third kit will help us in this endeavor. It's part of Flamengo's product mix. This variety leads us to believe we can reach 1,8 million shirts sold this year, surpassing last year's mark. At its launch alone, the blue and yellow jersey sold 70 items," concluded the Sports Marketing Director of the Vulcabras/Azaléia Group.