Rio de Janeiro businesswoman Camilla Dias, 26, was in for a surprise when she visited Fla Concept on Wednesday night. At the center of the megastore, opened by Olympikus and Flamengo, was the object that has symbolized the desire of millions of Flamengo fans for 17 years. It's the sixth-championship trophy, received by the club last Monday, the 7th. The trophy—the same one held aloft by captain Bruno at the Craques do Brasileirão ceremony—can be seen up close at the club's headquarters in Gávea.

Camilla couldn't resist. She asked a friend to photograph her with the trophy in the background. "Winning the title was very emotional. I watched the game in a bar in Tijuca, and when Angelim scored, everyone started hugging, even though they didn't know each other."

Another Fla Concept client who couldn't resist taking a snap with his own camera was civil servant Fernando Aramaki, from São Luís, Maranhão. "It was a good idea. I came here to buy souvenirs with my children, and it was a surprise to see the trophy." Roberto Horta, a lawyer from Brasília, spoke with the official website team and said the victory shows that Flamengo is a team that deserves to win. "It was the greatest joy."

According to store manager Rodrigo Alves, known as "Lula," Fla Concept always has some kind of attraction for customers. "It could be an event featuring a player, or a past idol, not just from soccer, but also from Olympic sports."

On Monday alone, Fla Concept sold more than 1.000 commemorative Hexa na Raça shirts, produced by Olympikus. "We had to preemptively order an extra plane shipment to be able to serve all the customers, who sold out XNUMX shirts in two hours.