João Henrique Areias re-releases the book
\ \A Beautiful Play with an unpublished chapter about
\ \Flamengo's basketball conquest
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Next Thursday, December 03rd, at 19 pm, sports consultant João Henrique Areias will relaunch the book UMA BELA JOGADA, at Bar Desacato, Conde de Bernadote Street, 26 - Leblon.
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In this second edition, the author shares for the first time all the details of his career leading the Flamengo CR basketball team, which won its second national championship in June of this year and faced numerous challenges on and off the court. Characters who lived this experience alongside Areias also participate in this second edition, through exclusive and never-before-seen testimonials. Among the testimonials are those of coach Paulo Chupeta, Flamengo and Brazilian national team forward Jefferson, supervisor André Guimarães, and others.
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In addition to behind-the-scenes stories from the club's Vice Presidency of Olympic Sports, Areias gathered remarkable accounts of his 20 years of involvement with sports through notable cases, such as the '87 Copa União, Arena Petrobras, Fla-Futebol, among others. At the end of each case, sports personalities such as Zico, Pelé, Juca Kfouri, and Sávio share their experiences in these projects.
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The book UMA BELA JOGADA was first released in 2007, and in a short time it became a literary reference in Brazilian sports marketing and was published by Editora Outras Letras, which once again participated in the project.
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Currently, João Henrique Areias teaches Sports Management and Marketing at the Trevisan –RJ MBA and in his own courses in several cities across the country (www.marketingesportivo.org).
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We are available to clarify any questions and look forward to seeing you at the event.
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Press Office
\ \Rodrigo\Calvoso – (21) 7891-7331 – ID: 8310645
\ \Gustavo\ Almeida – (21) 9315-5360
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Attention: The book is already on sale on the websites www.jhareias.com\ and www.marketingesportivo.org and at the Letras e Expressões Bookstore in Leblon –\ Rio de Janeiro – RJ from November 28th.
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