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XBRI Pneus announces master sponsorship of Flamengo for the 2025 Copinha

Partnership reinforces the Gávea club's commitment to youth development and the tournament

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Photo: Adriano Fontes/CRF


Flamengo officially announced the renewal of its partnership with XBRI Pneus, a leading Brazilian automotive brand, as the team's master sponsor for the 2025 São Paulo Junior Football Cup. For the second consecutive year, the company will be alongside the club in the country's main youth competition, which began last Thursday, January 2.  


Recognized as a showcase for national grassroots football, Copinha will be another opportunity to strengthen ties between Flamengo and XBRI Pneus.  


"It's an honor for us to be alongside Flamengo, one of Brazil's biggest sports institutions, in such a significant tournament. We believe in the transformative power of sport and the importance of investing in the future of Brazilian football. We are confident that this partnership will contribute to the growth and success of new talent," says Samer Nasser, Director of Institutional Relations at XBRI Pneus.  


Flamengo, four-time champion of the competition with victories in 1990, 2011, 2016 and 2018, debuts in the 2025 edition next Sunday, January 5th, at 17 pm, facing Cruzeiro da Paraíba. The club is in Group 23, alongside EC São Bernardo, Cruzeiro-PB and Zumbi-AL.  


"We are very pleased to announce the continuation of our partnership with XBRI Pneus, a brand that shares our values ​​and our pursuit of excellence. This partnership reinforces Flamengo's commitment to working with quality companies aligned with our vision. We are confident that the Nação Rubro-Negra will once again support this partnership, further strengthening our engagement with brands that believe in Flamengo," said Marcos Senna, the club's Marketing Director.  


In addition to sponsoring the Gávea club, XBRI Pneus sees grassroots soccer as a strategic platform to consolidate its image while contributing to the development of the sport in Brazil. "Sport is a powerful tool for social transformation, capable of generating positive impacts throughout society. We remain committed to supporting initiatives that promote values ​​such as resilience, teamwork, and excellence, which also guide our trajectory in the market," adds Nasser.  


The partnership between Flamengo and XBRI Pneus represents more than a sponsorship: it is a commitment to the future of Brazilian football and the development of young talents who can shine on the pitches of the country and the world.