A ClipperClipper, a leading Spanish lighter brand and partner of Flamengo, has just developed a content campaign in partnership with its agency to "ignite" the World's Largest Fanbase: the VideoClipper. A sponsor of the club since June, Clipper created a new chant for the Flamengo fans. Twenty-one years after the release of "Rap do Centenário," which honored the club's 100th anniversary, MCs Júnior and Leonardo are back to record a song to celebrate and encourage one of the biggest football teams in Brazil.
The music video for "Eu Sou Flamengo," which took place in Rio de Janeiro, was directed by music producer Fábio Tabach and featured MCs Junior, Leonardo, Marcinho, Daniel Shadow, Maomé, and Shock, as well as renowned DJ Marlboro, and percussionists providing the drumming support.
"We know the great opportunity that Flamengo represents for us to introduce Clipper to Brazil. Throughout the country there are fans who are completely passionate about the team. The concept of 'Inflaming the Nation' perfectly represents what we intend to do during these months of partnership," said Clipper's manager, Marius Roca.
To strengthen the brand's presence in the country, an integrated content plan was developed involving the social media networks of Clipper and Flamengo – which together have an audience of more than 15 million fans and followers, including Facebook, Twitter and Instagram.
Clipper's sponsorship of Flamengo also includes brand exposure on the upper back of the football team's jersey and the launch of licensed products.
Watch the video!
About Clipper in Brazil
A ClipperClipper, a lighter brand manufactured by the Spanish company Flamagas, is a leader in the production of refillable lighters. It became a craze in Europe (where the term "Clippermania" was coined) with collectible products and has now decided to invest in the Brazilian market, with a partnership established with Flamengo. In Spain, Clipper lighters featuring teams like Real Madrid and Barcelona are popular.
Facebook/clipperBR
Instagram @clipperbrasil
The music video for "Eu Sou Flamengo," which took place in Rio de Janeiro, was directed by music producer Fábio Tabach and featured MCs Junior, Leonardo, Marcinho, Daniel Shadow, Maomé, and Shock, as well as renowned DJ Marlboro, and percussionists providing the drumming support.
"We know the great opportunity that Flamengo represents for us to introduce Clipper to Brazil. Throughout the country there are fans who are completely passionate about the team. The concept of 'Inflaming the Nation' perfectly represents what we intend to do during these months of partnership," said Clipper's manager, Marius Roca.
To strengthen the brand's presence in the country, an integrated content plan was developed involving the social media networks of Clipper and Flamengo – which together have an audience of more than 15 million fans and followers, including Facebook, Twitter and Instagram.
Clipper's sponsorship of Flamengo also includes brand exposure on the upper back of the football team's jersey and the launch of licensed products.
Watch the video!
About Clipper in Brazil
A ClipperClipper, a lighter brand manufactured by the Spanish company Flamagas, is a leader in the production of refillable lighters. It became a craze in Europe (where the term "Clippermania" was coined) with collectible products and has now decided to invest in the Brazilian market, with a partnership established with Flamengo. In Spain, Clipper lighters featuring teams like Real Madrid and Barcelona are popular.
Facebook/clipperBR
Instagram @clipperbrasil