With a new look, Nação announces new features with more benefits for its fan club members.
Changes to the Program range from names and logos to improvements for the red-blacks; check out all the details and see how to play along
By Flamengo Communication - inNação has been completely revamped. This Wednesday (28), Flamengo's fan membership program presents its new features, which include updated names of available plans, new benefits, experiences and exclusive content. The changes accompany the new logo, launched last week, in a video from FlaTV, which was attended by President Rodolfo Landim, Vice President of Communications and Marketing, Gustavo Oliveira, and Vice President of Football, Marcos Braz.
To take advantage of all the new features, Nação will be offering a special promotion for the next few days. Those who join between October 28th, Flamengo Fans' Day, and November 10th, the club's 15th anniversary, will receive a 11% discount. Fans who renew their membership by November 125th, 20, will receive a 15% discount on plan upgrades, whether they maintain their current membership (learn more below) or upgrade to a higher or lower plan.
The goal of this overhaul is to modernize the Program, offering the best service to the Club's most valuable asset: its fans, the largest in the world. Those who play alongside us as members become sponsors of Mengão, investing directly and helping to strengthen our squad and the infrastructure of the red-and-black football team. With our members' support, we've lifted trophies in the Carioca Championship, the Brasileirão, the Libertadores, the Supercopa do Brasil, and the Recopa Sudamericana. And we continue to strive for more!
New names and identity
The change wasn't just focused on downsizing and modernization, following market trends. Furthermore, the new brand represents the pinnacle of the red-and-black fans at Maracanã: whenever the team scores a goal, the flags fly high and wave in celebration.
The drawing represents this moment of ecstasy. And speaking of the name, it goes without saying that there's only one Nation, right? The red-and-black. The Biggest Fan Base in the World.
Gustavo Oliveira, the Club's Vice President of Communications and Marketing, highlighted the importance of the reformulation in a conversation with FlaTV.
"A brand should be simple, straightforward in understanding what it represents, and beautiful. The great merit of this new Flamengo fan brand is that it features one of the most representative elements of the fans: the waving Flamengo flag. Furthermore, we have the name: Nação. I don't need to say anything else, Nação is Flamengo. Flamengo fans know what Nação is; they don't need to say they're Flamengo. So we combined the name Nação and the Flamengo flag into a beautiful and very strong brand, a connection between the club and its fans," he stated.
The names of the plans have also changed and are inspired by the Club's titles and the fans, with their songs that fill the stands, without forgetting the historic mosaic of winning the Libertadores in 2019. The changes in the names of the plans will be as follows:
+Passion and derivatives are now the biggest in the world
+Love 19 is now More Loved
Love 19 is now Always With You
Race is now We Play Together
The Onde Estiver and Nação Jr plans are the exceptions and remain in the list of options for fans.
Exclusive gifts
From now on, new Nação members will receive a welcome kit filled with exclusive gifts. In a personalized box, members will receive a ticket card, a fan membership certificate, a Nação branded sticker, and an official Nação product, depending on their plan.
See below what the kits look like, which will be delivered in an exclusive box:
Largest in the World: Suitcase
Most Wanted: Headphones
Always With You: External Battery for Cell Phones and Tablets
We Play Together: Collectible Cup
Wherever you are: toiletry bag
Jr. Nation: collectible cup
Reciprocity in partnership
One of the main new features in this first phase of Nação's redesign is that fan club members can now list their brands or companies as partners in the program. It works like this: members submit their information for evaluation. If approved, they can become partners and offer benefits to other members.
The process will be very simple. Simply fill out a form with your personal information (name, CNPJ, and company logo) and accept the partnership agreement. This new feature enhances the Program's partnership network, which will serve all of Brazil, offering benefits across a wide range of sectors. It also supports our fans' businesses, of course.
What happens to those who are already members?
From 28/10/2020, anyone who is part of a plan that has equivalence (+Paixão, +Paixão 2019, +Paixão 19, +Amor 19, Amor 19, Raça, Onde Estiver and Nação Jr.) will only be able to renew their plan for one of the updated versions.
From 28/10/2020 to 28/02/2021, members of discontinued plans, which do not have equivalence (Paixão, Mais Amor, Mais Amor 2019, Amor, Mais Raça), at the end of the term of their respective plans, will be able to choose the following options:
• Migrate to one of the updated plans;
• Renew, for a single and final time, and for a maximum period of 06 (six) months, the validity of their respective old plans. At the end of this six-month period, the contract cannot be renewed, and members who wish to continue with Nação must migrate to one of the updated plans.
What are the loyalty levels like?
With the loyalty program, which came into effect on October 14, 2018, fan club members now have two priority levels for ticket purchases. This applied to all plans. Under the previous rule, the loyalty levels were:
• Tetra (between 0 and 239 stars)
• Penta (between 240 and 599 stars)
• Hexa (from 600 stars)
With the program's reformulation, loyalty will only apply to the Jogamos Juntos Plan and will follow the rules below:
• Game attendance: 01 (one) point per game, valid for 12 months.
• Compliance: 01 (one) point per month of compliance, without expiration.
Additionally, the new levels will be:
• Player (between 0 and 24 stars)
• Top scorer (between 25 and 49 stars)
• Legend (from 50 stars)
During the current contract term, members' loyalty program points (attendance and compliance) will remain unchanged. In other words, their levels (four, five, and six) will remain unchanged, as will the scoring rules. After this period, if a member renews, upgrades, or downgrades to a plan other than "Jogamos Juntos," no further points or rankings will be applied to the loyalty program.
All the changes were designed to better serve the fans of the Mais Querido. The club hopes to amplify the synergy with its 12th player. If you're already a Nação fan, keep playing along. If you're not yet, visit mengo.com.br and be part of this team.
Greetings red and black!