September will be a special month for Cruzeiro and Flamengo. The teams will compete for the 2017 Copa do Brasil title in two-legged matches on the 7th and 27th, respectively. To celebrate this unique moment, the teams will be carrying out joint social media activities during this period, promising to unite their large fan bases around this crucial interstate derby.
titled #BigTimeFinal, the initiative is a first-of-its-kind initiative by the Marketing and Communications departments of Cruzeiro and Flamengo. The content to be broadcast was produced jointly by the clubs.
Ana Flávia Nazaré, Cruzeiro's Marketing Manager, highlights the importance of the decisive duel and the integration between the teams competing for the national tournament trophy.
"We're happy to reach another Copa do Brasil final, especially against another great club like Flamengo. I'd like to highlight the work of our social media professionals and our designers, who worked with Flamengo on a partnership that aims to provide a unique experience on social media, while also promoting a spectacle off the field, with the two biggest fan bases in Brazil. I have no doubt that this joint effort reaffirms that this is a final between a great team," he declared.
The events begin this Friday and will continue until one of the teams lifts the coveted trophy. The initiative will include everything from historical content to interactions between the two fan bases on the four major social media platforms: Twitter, Facebook, Instagram, and YouTube. In total, Flamengo and Cruzeiro have 24 million fans.
"Social media is a huge virtual stadium. Providing a unique experience for fans of both clubs, with shared content aimed at bringing the finalists together, promotes a historic final on and off the field," highlights Ricardo Taves, Flamengo's Content Manager.
About Cruzeiro's social networks
Cruzeiro Esporte Clube has seen its fan base on social media grow dramatically in recent years. With a presence on the four main social networks (Facebook, Twitter, Instagram, and YouTube), Clube Celeste delivers daily information and content about the club's daily activities to fans through a well-defined visual identity and editorial line.
Cruzeiro Esporte Clube has seen its fan base on social media grow dramatically in recent years. With a presence on the four main social networks (Facebook, Twitter, Instagram, and YouTube), Clube Celeste delivers daily information and content about the club's daily activities to fans through a well-defined visual identity and editorial line.
About Flamengo's social networks
Starting in 2016, Flamengo Communications changed the way it communicates with its fans and reaped impressive results. With new language practices and exclusive multimedia content, the club achieved quantitative and qualitative growth across all active social media accounts: Facebook, Twitter, Instagram, and YouTube. Today, with 19 million fans in the digital universe, Flamengo leads on all platforms except Twitter, where it ranks second in followers in Brazil but first in engagement—second only to Manchester United in the world rankings.
Starting in 2016, Flamengo Communications changed the way it communicates with its fans and reaped impressive results. With new language practices and exclusive multimedia content, the club achieved quantitative and qualitative growth across all active social media accounts: Facebook, Twitter, Instagram, and YouTube. Today, with 19 million fans in the digital universe, Flamengo leads on all platforms except Twitter, where it ranks second in followers in Brazil but first in engagement—second only to Manchester United in the world rankings.