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Flamengo announces new master sponsor

The contract with BS2 will only come into effect after analysis and approval by the Deliberative Council.

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Flamengo's Board of Directors and Banco BS2 finalized negotiations today for the master sponsorship of the club's professional soccer team. The contract will only come into effect after review and approval by the Deliberative Council, which will be convened in the coming days. The sponsorship will bring Flamengo into the promising digital world of banking, following a global trend.

The agreement runs until December 2020, and Flamengo conservatively estimates annual revenue of over R$30 million. This figure exceeds by 20% the club's contract with Caixa Econômica Federal, which, with the change in government, decided to cancel all contracts it had with football clubs in the country.

As the agreement assumes the payment of a fixed amount, plus the club's share of the sale of BS2 products, Flamengo believes that the strength of its fans could make this partnership even more positive, bringing greater returns for both the club and the sponsor. 

"We developed this contract model with BS2 because, in addition to knowing the seriousness and quality of the Bank's services, we know the strength of the Flamengo Nation. I'm sure our fans will embrace this partnership," says Rodolfo Landim, president of Flamengo.

"We are thrilled to have the opportunity to unite our brands in Brazil's greatest passion: soccer. Flamengo is one of the biggest clubs in the world, with over 40 million passionate fans nationwide. We expect this partnership to be a success for the club and Banco BS2, and to bring much joy to Flamengo fans," says Banco BS2 CEO Gabriel Pentagna Guimarães.