Flamengo officially presents Banco BS2 as its new master sponsor
At a press conference in Gávea, the club highlights the importance of the agreement for the coming seasons
By Matthew Alves - in
Flamengo officially presented its new master sponsor, Banco BS4, this Thursday morning (2) at the Rogerio Steinberg auditorium in Gávea. The agreement runs until December 2020 and the club conservatively estimates an annual revenue of over R$30 million. The sponsorship includes Flamengo in the promising digital world of banks, following the global trend.
The press conference was attended by President Rodolfo Landim, Vice President of Marketing and Communication, Gustavo Oliveira, Club CEO, Reinaldo Belotti, BS2 President, Gabriel Guimarães, and the Bank's Commercial Vice President, Rodrigo Guimarães.
"We are very happy with this partnership. It's a completely new concept, one of aligning interests. It's what has guided Flamengo's actions in all areas, whether in its relationship with players, customers, or sponsors. This is a very special moment for us," said president Rodolfo Landim.
Gustavo Oliveira, Vice President of Communications and Marketing at Mais Querido, highlighted the pioneering nature of this agreement between the club and Banco BS2.
"It's the largest contract of this type in Brazil. It has the Palmeiras sponsorship, which is a different relationship from the others. And it has ours, which is the second largest sponsorship in Brazil. We're calculating between R$25 million and R$30 million per year. Of course, this year it will be lower, as we started in April. And it's a conservative estimate; we even believe we'll surpass that, as Flamengo's fan base is amazing," he stated.
For the president of Banco BS2, Gabriel Guimarães, the agreement with Rubro-Negro puts the company on another level in the Brazilian market.
"My thanks to President Rodolfo Landim, the entire Flamengo board, and the employees who helped create this sponsorship. It is a great pleasure for the Bank to associate its brand with Flamengo, Brazil's greatest team. We have always believed that sport is a social transformation. We are living through a unique moment in our history. For Banco BS2, which wants to conquer Brazil, there is nothing better than sponsoring the club that has already conquered the world," he highlighted.
Rodrigo Guimarães, Commercial Vice President of Banco BS2, highlighted the success and fan engagement in the early days of the partnership with the club. During the press conference, he took the opportunity to present the layout of the credit card chosen by the Nation in an online vote.
"It's important to highlight the unwavering engagement of Flamengo fans. Yesterday, we launched three layouts for the club's credit card. In less than 24 hours, we have over 124 views. The chosen card was the Nação Rubro-negra (Red-Black Nation), which received over 85% approval. We have a strong commitment, working together with Flamengo's board to provide a successful fan experience, adding value to the club and to us as well," he stated.
Banco BS2 offers many exclusive features, benefits, and services to its fans. Even with a digital account, customers can withdraw money from their account at any Banco 24 Horas ATM..