Rio de Janeiro, August 1, 2008 - Clube de Regatas do Flamengo has just launched its official YouTube channel. The site will allow fans to upload and watch any video related to the club.

The biggest fan base in Brazilian football has a channel to interact with the team, watch exclusive content and produce their own videos about their favorite team.

Flamengo is the first Brazilian football club to launch its channel on YouTube, the largest video site in Brazil and the world. The highlight of Flamengo's channel will be the presence of videos created by the club's own fans. Additionally, the channel will feature official club videos and excerpts from Fla TV – Flamengo's official TV channel.

"Our presence on YouTube is another way for us to strengthen our relationships with fans," says Ricardo Hinrichsen, the club's vice president of marketing. "We already have many fans who make videos on match days. With the channel, fans will be able to express their passion for Flamengo even more," he says. Hinrichsen also says that Flamengo will soon be running promotions to reward the best fan-made videos.

"Flamengo's YouTube channel is a historic milestone for Google, as it's the first to allow interaction with fans of Brazil's favorite sport," says Leonardo Tristão, director of new business development at Google Brazil. "Starting today, we'll have the largest Brazilian soccer fan base participating on the world's largest video site."

To watch and submit videos through Flamengo's YouTube channel, visit www.youtube.com.br/flamengo

About Flamengo \ Clube de Regatas do Flamengo is Brazil's most popular club, with approximately 35 million fans. Five-time Brazilian champion, Copa Libertadores and World Cup winner, and record holder of Campeonato Carioca titles, Flamengo has 80% of its fans outside of Rio de Janeiro. Founded by six rowers, Flamengo excels in several sports, including the current Brazilian men's basketball champion and a guaranteed presence of Flamengo athletes at the Beijing Olympics.\

About YouTube \ YouTube is the most popular online video community, enabling millions of people to discover, watch, and share original videos. YouTube provides a forum for people to connect, inform, and inspire each other around the world, and serves as a distribution platform for original content creators and advertisers large and small. YouTube, LLC is headquartered in San Bruno, California, United States, and is a subsidiary of Google Inc. \