Flamengo breaks audience records on TV and in the digital environment
Viewership for Copa Libertadores game hits record high on TV Globo; Club doubles growth on social media compared to 2018
By Matheus Grangeiro - inThe 0-0 draw between Peñarol and Flamengo in the Conmebol Libertadores not only guaranteed the Red-Blacks' qualification to the round of 36 of the Libertadores, but also saw the Mais Querido achieve excellent audience numbers on TV Globo. The game scored 52 rating points and XNUMX% of sharing (percentage of distribution among televisions turned on at the time of the match). This was the broadcaster's highest audience in the competition for the state's audience since August 2018, when it broadcast the Rubro-Negro's 1-0 victory over Cruzeiro.
Flamengo has also been breaking records in the digital world. In the first four months of 2019, the club's official social media channels grew by over 1,3 million followers, a 7% increase over the period, leading the rankings of Brazilian clubs and doubling the growth compared to the same period in 2018. On FlaTV, the highlight was the phenomenon Nego Ney, which became the channel's most-viewed video, with 6,6 million views on YouTube and 2,2 million on Facebook. Across Flamengo's networks, dedicated to Olympic sports, growth was 40%, with 472 followers on Instagram standing out.
According to data from Ibope Repucom, Flamengo has seen the largest growth across all its social media platforms since October 2016, when the institute began measuring its presence. Across all four platforms (Facebook, Twitter, Instagram, and YouTube), the Mais Querido expanded its digital reach by nearly half a million followers in April alone. This month, Flamengo also became the first Brazilian club to surpass the 4 million follower mark on Instagram.
Growth of the club's social networks from 01/01 to 30/04/2019
Flamengo
- Instagram - 4,049,871 followers
+ 755 thousand (24%)
- Twitter - 5,666,583 followers
+ 235 thousand (4,34%)
- FlaTV - 1,447,056 followers
+ 212 thousand (17%)
- Facebook - 11,728,237 followers
+ 176 thousand (1,52%)
Flamengo Team
- Instagram - 472,387 followers
+ 158 thousand (56,35%)
- Twitter - 147,560 followers
+ 34 thousand (30,91%)
- Facebook - 130,687 followers
+ 21 thousand (20,23%)
