Flamengo breaks records in SMS service subscriptions
According to the expert, Rubro-negro will hardly be 'reached' by another football club
By From the official website team - in
Flamengo's SMS service launched two weeks ago and is already breaking records (over 156 subscribers). New to the market, the reigning Brazilian champion is demonstrating its strength and proving that its fans are its greatest asset. Furthermore, this intangible asset can be decisive for the club's finances when it participates in campaigns and purchases official merchandise.
In the case of the mobile messaging service, launched by Flamengo in conjunction with Esporte Interativo, which handles all the logistics, it is important for fans to realize that they can, indeed, contribute financially to the club when they become a subscriber.
"The numbers were surprising and demonstrate, once again, the strength of our fans. This massive adoption is important for Flamengo. There were already several similar products on the market, but they didn't generate any revenue for the club. This SMS service is official, and by subscribing to it, fans directly contribute to Flamengo. It's important for the nation to know this," said vice president of marketing Henrique Brandão.
Accustomed to working with such technology, Esporte Interativo, Flamengo's partner in the venture, also celebrates the red-blacks' good numbers, practically unattainable by any other club in Brazil.
"Flamengo demonstrated excellent market insight by launching a product with exclusive subscription content for mobile phones. The media investment made by the club and the passion of Flamengo fans made the project a huge success. With more than 156.000 new subscriptions in less than a month, MENGO 3434 is unlikely to be surpassed by another official football club service in this segment," said Bernardo Ramalho of Esporte Interativo, which works in the sector.
And for fans, participating is easy. Just send a message with the word MENGO to 3434. You'll be participating and receive exclusive content about Flamengo. Videos, interviews, and everything happening with BRAZIL'S MOST LOVED SOCCER at your fingertips.
In the case of the mobile messaging service, launched by Flamengo in conjunction with Esporte Interativo, which handles all the logistics, it is important for fans to realize that they can, indeed, contribute financially to the club when they become a subscriber.
"The numbers were surprising and demonstrate, once again, the strength of our fans. This massive adoption is important for Flamengo. There were already several similar products on the market, but they didn't generate any revenue for the club. This SMS service is official, and by subscribing to it, fans directly contribute to Flamengo. It's important for the nation to know this," said vice president of marketing Henrique Brandão.
Accustomed to working with such technology, Esporte Interativo, Flamengo's partner in the venture, also celebrates the red-blacks' good numbers, practically unattainable by any other club in Brazil.
"Flamengo demonstrated excellent market insight by launching a product with exclusive subscription content for mobile phones. The media investment made by the club and the passion of Flamengo fans made the project a huge success. With more than 156.000 new subscriptions in less than a month, MENGO 3434 is unlikely to be surpassed by another official football club service in this segment," said Bernardo Ramalho of Esporte Interativo, which works in the sector.
And for fans, participating is easy. Just send a message with the word MENGO to 3434. You'll be participating and receive exclusive content about Flamengo. Videos, interviews, and everything happening with BRAZIL'S MOST LOVED SOCCER at your fingertips.
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