With the ball rolling and coupons in hand—or, in fact, on your shirt! To connect with the Red-Black Nation and reinforce Black Friday discounts, Flamengo will be promoting new discount coupon activations with Mercado Livre, the club's sponsor. The campaigns will take place during the matches between Flamengo vs. Fluminense (November 11th) and América-MG vs. Flamengo (November 11th), when the Flamengo players will take the field wearing personalized jerseys, with the names written on the jerseys valid as discount coupons.

During the two Brazilian Championship matches, the public will be able to apply discount coupons when checking out on the Mercado Livre website and/or app. These coupons will have the same mechanics and will be eligible for products across the entire site, with a R$10 discount on purchases of R$99 or more*.

"Black Friday, the biggest retail day, is already in full swing at Mercado Livre. We've started our campaign early and are investing in initiatives to expand our offerings and connect with all audiences. Our partnership with Flamengo is a great opportunity to share incredible deals with Brazil's biggest fan base," says Thais Souza Nicolau, Branding Director LatAm at Mercado Livre in Brazil.

The partnership with Mercado Livre, offering discount coupons on shirts, was also launched in July to promote the "Descontaço" (Discount Sale) offers, a special event held by Latin America's leading e-commerce company. With this round of coupons, the e-commerce company hopes to attract new fans to its Black Friday campaign, which is already live.

In 2023, Mercado Livre is offering more than double the amount invested in discount coupons compared to the previous year. Discounts of up to 70% will be available in categories such as fashion, beauty and personal care, appliances, and home decor. Mercado Livre is also reinforcing attributes such as product variety, user shopping experience, and fast and secure delivery—nearly 80% of deliveries are made within 48 hours and approximately 56% are delivered the same day or the day after purchase—one of the company's key differentiators.

*Coupon limited to 1 use per CPF with R$10 discount on purchases of R$99 or more, valid from 11/11/2023 at 00:00 AM to 23/11/2023 at 23:59 PM, or until the 1.000 coupon limit is reached. Discount cannot be combined with other current promotions and/or benefits.

About Free Market
Mercado Livre is the leading technology company for e-commerce and financial services in Latin America, offering solutions that enable individuals and businesses to buy, sell, pay, advertise, and ship products and services online.

In addition to the e-commerce platform and digital bank Mercado Pago, the company has the following business areas:

Mercado Envios, Mercado Livre VIS (Vehicles, Real Estate, and Services), Mercado Ads, and Mercado Shops. The largest and most comprehensive marketplace in Latin America, Mercado Livre has over 84 million active users, with over 10 million unique sellers, including major brands, achieving 35 sales per second. Mercado Pago, with over 38 million active users, offers a comprehensive financial technology platform with a free account, payment solutions, investments, and credit. Founded in 1999 and present in 18 countries, Mercado Livre is among the 10 best companies to work for in Brazil, the best for women in the country, and among the 4 best in Latin America.