Sports Journal

Aiming to increase attendance at its games, Flamengo's board of directors will launch the "Rubro-Negro Passport" after the Pan-American Games. The club's vice president of marketing explains the reason for the postponement. "During the Pan-American Games, the focus will be on the competition. It makes no sense to launch it beforehand and then lose momentum during the Pan-American Games. We'll kick things off with a bang during Flamengo's first home game after the Pan-American Games," said Ricardo Hinrichsen. The vice president of marketing also explained how the project will work, its price, and the benefits it offers. "Fans will pay a fixed monthly fee and will be entitled to attend all Flamengo home games at Maracanã. We'll use the blue seats to accommodate the fans. The venue can accommodate 40 fans," the director explained. In addition to the "Rubro-Negro Passport," the club will launch a website and other advertising material.