Players will enter the field with shirts autographed by fans
An initiative launched today for the launch of the new uniform next week invites fans to send messages to the players via Twitter.
By Media Relations - in
Fans as protagonists, at all times. This is the main objective of the "Inverted Autograph" campaign, a campaign developed by Flamengo and adidas, which will trigger the launch of the new red and black uniform. In the team's first match in the Brazilian Championship, Saturday (14), against Sport, the players will enter the field with fans' autographs on the new shirt. The first video, released this Friday, was recorded with a fan symbol of the club: Antônio Barbosa, better known as Valderrama.
Flamengo fans can participate in the campaign via Twitter using the hashtag #omantoehmeu. The text must include the name of the chosen player and a short message. The best entries will be chosen by the club and adidas, and fans will have the opportunity to sign the jersey that will be worn on the field (read the regulation).
Fan club members can also participate. Click here to find out how!
"Flamengo and adidas are using the launch of the new jersey to give a great gift to the fans. It's an opportunity to bring the club, team, and fans even closer together, so we can all join forces in the quest for the Brazilian Championship title. It's an idea that gained momentum with the branding work we're developing together with our new advertising agency, NBS, a long-term project we've been developing for Flamengo," explains José Sabino, the club's Vice President of Marketing.
The launch of the new jersey is NBS's first project for Flamengo since the partnership was announced in February. According to André Lima, partner and Vice President of Creative at NBS, the agency's entire work will focus primarily on Flamengo fans. The launch of the new jersey was an incredible opportunity to begin this new direction.
"Flamengo's greatest asset is its fans. Reversing the logic of the jersey's signature, a trademark among fans and football idols, is to honor our fans. The Nation is the strength, energy, and greatness of Flamengo."
Flamengo fans can participate in the campaign via Twitter using the hashtag #omantoehmeu. The text must include the name of the chosen player and a short message. The best entries will be chosen by the club and adidas, and fans will have the opportunity to sign the jersey that will be worn on the field (read the regulation).
Fan club members can also participate. Click here to find out how!
"Flamengo and adidas are using the launch of the new jersey to give a great gift to the fans. It's an opportunity to bring the club, team, and fans even closer together, so we can all join forces in the quest for the Brazilian Championship title. It's an idea that gained momentum with the branding work we're developing together with our new advertising agency, NBS, a long-term project we've been developing for Flamengo," explains José Sabino, the club's Vice President of Marketing.
The launch of the new jersey is NBS's first project for Flamengo since the partnership was announced in February. According to André Lima, partner and Vice President of Creative at NBS, the agency's entire work will focus primarily on Flamengo fans. The launch of the new jersey was an incredible opportunity to begin this new direction.
"Flamengo's greatest asset is its fans. Reversing the logic of the jersey's signature, a trademark among fans and football idols, is to honor our fans. The Nation is the strength, energy, and greatness of Flamengo."