Should I just flip through channels looking for a good TV show or subscribe to Première to watch Flamengo's games? Playing around with this situation, advertising agency NBS has brought the club's players into cable TV programs in Flamengo's new commercial, released today in partnership with Première. This is the first time Flamengo has produced its own ad to boost package sales, as the channel typically produces these commercials for each club in the country. The goal is to further increase—Flamengo already leads the rankings—the number of Flamengo fans among subscribers.

 "Premiére is very important to Flamengo. Currently, a large portion of the club's television rights revenue comes from pay-per-view. But it's not just important for revenue, but also for allowing fans, along with free-to-air channels, FlaTV, and social media, to fully experience Flamengo. We sought to innovate the message, creating a fun, playful ad for both those who participated and those who will watch. I hope the fans enjoy it as much as we and the players enjoyed making it," explains Daniel Orlean, Flamengo's VP of Marketing.                        

The film begins with midfielder Diego playing a monotonous round of golf; a perfect shot and applause from the "excited" crowd. In the next scene, Éderson appears as a chef, ready to prepare a delicious fish dish; in fluent Italian, as the midfielder played for Lazio for many years. Pará and Éverton appear as two scientists, the kind who perform the funniest experiments on TV. Rodinei is the gym teacher, one of those who appear animated early on. To close, Réver sells a product that makes young Vinicius Junior's hair grow.

"It's worth highlighting the players' incredible involvement in this commercial. We met with them beforehand, presented the script, and they really enjoyed it. We demonstrated that this type of action involving players in unusual situations happens a lot in Europe and the United States, although it's not yet common in Brazil. Flamengo is once again leading the way," explains André Lima, Vice President of Creative at NBS.

All scenes were filmed at Ninho do Urubu, the club's training center. In just one day, without disrupting training or any of the day-to-day operations of the Football Department, production company Cosmo assembled the sets, filmed with the athletes, and dismantled the entire set.