2019 brought a new twist for Brazilian fans. With the passage of Law 13.756 in 2018, sports betting companies are increasingly appearing in the market for this national passion. Television advertisements, digital media deals, and club and athlete sponsorships are some of the ways fans connect with the industry's major brands.

In this context, the three-month-old partnership between Sportsbet.io and Flamengo focused on digital media and activations. The contract involved a fixed amount and a variable amount—the latter depending on Flamengo's strength and the site's ability to engage fans.

The numbers don't lie: the brand union was a success, and Flamengo's fans truly made a difference. That's why Sportsbet.io has just expanded its position on the global stage by placing its logo on Flamengo's jersey.

"When the synergy is good and the results are favorable, nothing is more natural than continuing the project. The phase that both Flamengo and Sportsbet.io are experiencing is very special, and we are pleased to expand our partnership with this great club," says Tim Heath, CEO of Sportsbet.io.

Sportsbet.io is the master sponsor of Watford in the Premier League. The company now has its brand printed on the shirts of major clubs in two of the most important leagues in the world. Although the amount has not been disclosed, the club claims it is the largest omoplata contract ever signed in Flamengo's history. Fans will see the change as early as the next match, as Sportsbet.io will be on the Red-Black Mantle.

"First of all, we'd like to express our immense gratitude to Nação Rubro-Negra, which was instrumental in the success of this now-expanded sponsorship. We're thrilled with the performance and professionalism of our partnership with Sportsbet.io, and our relationship is only improving over time. Flamengo invites all fans to try the Sportsbet.io platform," says Rodolfo Landim, president of Flamengo.

Sportsbet.io reaffirms its commitment to treating Flamengo fans with special care through exclusive promotions, ticket and jersey giveaways – while Flamengo demonstrates the strength of its brand and that its off-field planning is an example for other clubs in the country.