The new reality of social isolation has been a real challenge for people and brands. With the sudden shift in consumer behavior, the Nação Rubro-Negra Program has relentlessly intensified its partnerships to better serve its members. One example of the success of this initiative is the partnership with Drogarias Pacheco and São Paulo, both part of the DPSP Group.

Together for over two years, the Program and the Group offer a range of benefits and discounts to members of the Mais Querido. The most recent initiative involved distributing over 2 477ml bottles of hand sanitizer licensed by Flamengo. The initiative is still ongoing, and to receive the gift, members must spend at least R$65 at select Drogarias Pacheco stores. Learn more by clicking here!

In addition to this initiative, fan club members also receive discounts of up to 30% on medications, which, between January and June 2020 alone, has already saved more than R$430 for over 7.200 Nação members. Throughout 2019, more than 10.000 members took advantage of this benefit and saved over R$620—meaning the club expects to surpass these results by the end of 2020.

"This is a very important partnership for the DPSP Group. The company works to always offer the best opportunities for its partners, with lasting initiatives that are beneficial to all. Always with the company's mission of caring for people's health and well-being," says Thiago Almeida, New Business Manager at the DPSP Group.

The manager of the Nação Rubro-Negra Program, Daniel Bonvini, agrees with Almeida's view, and adds:

Maintaining partnerships like this is essential for the Nação Rubro-Negra Program. Our main goal is to offer our fan club members benefits that extend beyond the field of play.

THE PARTNER

The Drogarias Pacheco and Drogarias São Paulo chains, part of the DPSP Group, have physical stores in 9 states in Brazil – Rio de Janeiro, Minas Gerais, Espírito Santo, Goiás, Paraná, São Paulo, Bahia, Pernambuco and Alagoas – in addition to the Federal District, and deliver online orders throughout the country.