Total signs sponsorship deal with Flamengo Regatta Club
By Flamengo and Total - inTotal, a global leader in the energy sector, through its subsidiaries Total Brasil Distribuidora and Total E&P do Brasil, and Clube de Regatas do Flamengo signed a partnership last Wednesday (15) that makes the company the official sponsor of the team for the next two years. The agreement is valid for all national and international championships that the Rubro-Negro competes in during this period.
As part of the expansion plan in the country, the sports sponsorship aims to increase brand awareness through Brazil's largest football club. "With this partnership, we demonstrate Total's desire to play with the best to strengthen our brand in the market, but also in the hearts of the public. In addition to the impressive achievements of the club, current Brazilian champion and winner of the last Copa Libertadores da América, we believe that Flamengo's fantastic fan base represents the passion that all Total employees, resellers, and gas station attendants demonstrate in serving our customers," says Antoine Tournand, General Director of Total Brasil Distribuidora and Executive Vice President of South America for the Marketing and Services division.
For Philippe Blanchard, General Director of Total E&P Brazil and Representative of the Total Group in the country, the new partnership reinforces the Total Group's growth strategy and its commitment to Brazil. "Total supports sports in several countries where it operates. Football is a passion of Brazilians, and Flamengo stands out for its successful history and strong fan base. We are proud to be part of this story and look forward to a partnership full of successes for Flamengo and Total."
Gustavo Oliveira, Vice President of Communications and Marketing at Clube de Regatas do Flamengo, has no doubt that the partnership with the energy company will be a huge success. "Total is another major company that recognizes Flamengo as an important strategic partner to increase its brand recognition in the country, build a strong relationship with the more than 42 million Flamengo fans—the largest fan base in the world—and boost its sales and business. Flamengo is delighted to have a company with Total's name and strength in its sponsorship list. I'm certain that together, we will achieve great results," said the executive.
As the official sponsor of Mais Querido, Total will have brand visibility throughout 2020 in at least six competitions, including state, national and international competitions:
• Campeonato Carioca
• Copa do Brasil
• Copa Libertadores
• Brazilian Super Cup
• South American Recopa
• Brazilian Championship
About Total Brasil Distributor
Total Brasil Distribuidora brings together Total's fuel and lubricant distribution businesses in Brazil, including a network of 280 gas stations, located mainly in the states of Minas Gerais, Goiás, the Federal District of Brasília, Mato Grosso and São Paulo.
About Total E&P Brazil
Total E&P do Brasil is the Total Group's subsidiary operating in the Brazilian oil and gas exploration and production segment. The company has a broad and diversified portfolio of 21 assets offshore Brazil, with a focus on deepwater, one of the Group's core areas of expertise. Key projects include the Lapa field, where Total became the first international company to operate a producing pre-salt field, and the Libra and Iara assets, all located in the Santos Basin pre-salt. With this portfolio of high potential and key strategic partners, Total reaffirms its long-term commitment to Brazil and the country's importance to its global growth strategy.
About Total in Brazil
Total has been present in Brazil for over 40 years, employing more than 3.000 professionals committed to better energy. Its six subsidiaries operate in the country in the sectors of oil and gas exploration and production, fuel and lubricant distribution, chemicals, energy storage, and renewable energy (solar and wind). Learn more about our operations and investments in Brazil at br.total.com
About Total's Marketing & Services division
Total's Marketing & Services division develops and markets products derived primarily from crude oil, along with all associated services. Its 31.000 employees are present in 109 countries, and its product and service offerings are sold in 150 countries. Every day, Total Marketing Services serves more than 8 million customers through its network of over 14.000 service stations in 62 countries. As the world's fourth-largest lubricants distributor and the leading distributor of petroleum products in Africa, Total Marketing & Services operates 50 production facilities worldwide, where it manufactures lubricants, bitumen, additives, specialty fuels, and fluids that support its growth.
About Total
Total is a leading energy company that produces and markets low-carbon fuels, natural gas, and electricity. Our 100.000 employees are committed to making energy better, safer, cleaner, and accessible to as many people as possible. Operating in more than 130 countries, our ambition is to become the world's leading responsible energy company.