In April, Gabriel Luiz Andrade (17), known as @xurrasco_021, went viral on TikTok dancing to the hit "Lovezinho." After his sudden fame, Xurrasco surprised everyone by revealing that his dream was never to be an influencer, but to be a Flamengo player. This request was recently fulfilled by Mercado Livre, a leading e-commerce site in Latin America and the team's official sponsor. The company, which has sponsored the Rio de Janeiro club since 2021, took the influencer to a tryout at the George Helal Training Center, known as Ninho do Urubu, alongside the youth players.

Created by GUT São Paulo, a global, independent agency, the campaign begins with the delivery of a Mercado Livre package containing a pair of soccer cleats to the influencer, who is also invited to Flamengo's training center to participate in a tryout. On the field, Xurrasco showcases his talent and scores a goal, which is celebrated with his famous dance. In addition to the experience, Gabriel received a personalized Mengão jersey. Check out the full video by clicking here!

"We wanted to bring another side of Xurrasco that is little explored and that many people don't know: that of a boy who loves football and dreams of defending his favorite team, Flamengo. Since Mercado Livre is a sponsor of the club, we saw a great opportunity to make this happen by bringing together these three phenomena in a single content: Xurrasco, Flamengo, and of course, Mercado Livre," comments Rapha Borges, Creative Director at GUT São Paulo.

And to extend the action to consumers, Mercado Livre will make available the coupon XURRAS021, which guarantees 21% off on purchases from R$99 on the influencer's favorite products. official store Flamengo's e-commerce website. The code is valid until May 05, 05, at 2023:23 p.m., or until the coupon limit is reached.

Credits

Agency: GUT São Paulo 

Client: Mercado Livre

Product: Mercado Livre

Title: Shirt 021

CCO: Bruno Brux

ECD: Murilo Melo

Creative Directors: Rapha Borges and Tiago Abreu

Creatives: Camilla Lopes and Victor Mota 

CEO: Valeria Barone

Head of Accounts: Alessandra Visintainer

Account Director: Raphaela Guillen 

Account Manager: Guilherme Moliterni

Account Supervisor: Carlos Barnabé

Head of Strategy: Amanda Agostini

Strategy Director: Rafael Trevisan 

Strategy Manager: Bruno Facundes

Strategy Supervisor: Angel Pinheiro

Head of Content: Patricia Moura

Content Manager: Bruce Vital

Content Strategist: Isabella Ribeiro

Influence Curator: Jaqueline Lima

 

Co-Head of Media and Effectiveness: Douglas Silveira

Media Director: Dennis Grassi

Media Manager: Laura Cardeal

Media Coordinator: Alinne Lopes and Wes Santos

Media Assistant: Dayanne Veríssimo 

Head of Production: Julia Ramos

Production Manager: Thais Schroder

Producer: Diogo Soares 

Head of Operations: Mariane Goebel

PR Director: Barbara Lima

Production House: Noyze

Director: Vitor Manon

Executive Producer: Karine Reis

DOP: Raphael Savelkoul

Cameraman: Pedro Viana

Camera assistant: Ádima Macena

Beauty: Maria Romeiro

Audio: Raquel Lazaro

Line producer: Sarah Costa

Editor: Raphael Savelkoul

Audio Co.: Carbono Sound Lab

Musical producer: Zé Godoy

Sound design: Felipe Sabino and Zé Godoy

Coordinator: Lupa Mabuze

Liner producer: Gabi Takan, Robie Palmari and Juliana D'Alcantara

About Free Market

Mercado Livre is the leading e-commerce and financial services technology company in Latin America, offering solutions for individuals and businesses to buy, sell, advertise, and ship products online, as well as payment, credit, investment, insurance, and benefits management solutions. In addition to its e-commerce platform and digital bank Mercado Pago, the company also offers Mercado Envios, Mercado Livre VIS (Vehicles, Real Estate, and Services), Mercado Ads, and Mercado Shops services. The largest and most comprehensive marketplace in Latin America, Mercado Livre's ecosystem reached over 148 million active users in the region in 2022, comprising 73 million buyers and 3,3 million sellers, enabling 509 visits, 36 purchases, and 173 transactions every second. In 2022, its net revenue reached US$10,5 billion, while it also reached US$34,4 billion in sales, surpassing the milestone of over 1 billion products shipped. Founded in 1999 and present in 18 countries, Mercado Livre has surpassed 39 direct employees in the region, more than 15 in Brazil alone, its main market. Currently, it is one of the 10 best companies to work for in the country, among the 10 best in technology, and is also the best for women.