ABC da Construção signs sponsorship deal with Flamengo for professional football shorts
The agreement with the club will run until December of this year; the contract will first be approved by the red-black Board of Directors.
By Flamengo and ABC of Construction - inA ABC of Construction, retail chain omnichannel A construction finishing materials manufacturer, Flamengo, announces a sponsorship deal with the current Brazilian champion and home to the world's largest fan base. The agreement, which will still be subject to a vote by the club's Board of Directors for approval, includes displaying the company's brand on the shorts of the professional soccer team's uniform until December of this year.
The construction materials chain already has more than 150 stores across Rio de Janeiro, Minas Gerais, and São Paulo and plans to expand to 1,000 in the Southeast. The investment in soccer is part of the company's aggressive marketing plan. construtech to accelerate its expansion plan, which aims to reach a thousand stores in the Southeast region of the country. In Rio de Janeiro, one of its main markets, the company already has 19 stores.
"We decided to enter Brazil's most popular sport to strengthen our institutional presence regionally and nationally. Our brand will be printed on the Rubro-Negro's uniform shorts by the end of this year, which will certainly help increase our visibility among current and potential audiences," said Tiago Moura Mendonça, CEO of ABC da Construção.
"Rede ABC da Construção is here to fill the last remaining space on our uniform. The business model we designed with them is what we seek for Flamengo today. We have guaranteed remuneration and will receive a variable amount based on sales through Flamengo channels. This is proof of the market's strong interest in our digital platforms, as well as, of course, the strength of the fantastic Nação Rubro-Negra (Red-Black Nation). Now, we await the approval of the contract by our Board of Directors to begin work," explained Gustavo Oliveira, Vice President of Communications and Marketing.
With over 60 years of history, ABC da Construção is one of the largest networks of finishes in Brazil. By adopting a model guide shop, with a digitalized ecosystem surrounding the store, the network allows its franchisees to have scale and at the same time flexibility to adapt to different realities, expanding service capacity, while strengthening local relationships with bricklayers, architects and construction foremen.
Due to its innovative model, the company is currently considered one of the main constructtechs in the country. Annually, ABC da Construção sells around 5 million square meters of coverings and serves more than 240 customers in more than 150 stores (both open and in the process of opening) spread across Minas Gerais, Rio de Janeiro, and São Paulo.
To become one of the largest finishing networks in the country, the company has been investing heavily and began to accelerate the opening of new franchised units even further since July 2020, when it closed a R$125 million investment round with its own capital from partners and the funds Spectra, Fir Capital and Redpoint eVentures.
About ABC Construction
ABC da Construção is today one of the largest construction finishing chains in Brazil. With over 60 years of experience, the company has over 150 display stores, wholesalers, and retailers. e-commerce, selling around 5 million square meters of coverings per year to 240 thousand customers.
Since 2006, when Tiago Moura Mendonça took over as president of the company founded by his grandfather, an innovative model has been adopted: inventory-free stores, digitalized sales, solar-powered distribution centers, independent franchisees, and constant investment in the people involved in each operation are some of the brand's pillars.
In 2010, ABC was recognized by Endeavor as one of the most entrepreneurial companies in Brazil. Today, it is considered one of the leading constructtechs of the country and is rapidly expanding.